Creating an awesome web page that people will visit again and again isn’t easy, but there are some things you can do to improve your chances. Ultimately, you want your readers to experience a page that is user-friendly and quick to look at, as well as offering something interesting that your readers will pass on to others. Here are eight simple tips to try:
- Ensure your page loads fast
Internet connections are getting faster and faster, but there’s always something more to download. Speed is something people only notice when it’s absent, so while you might feel your efforts at improving your loading speed go unnoticed, it goes a long way to improve experience. Make sure your images are optimised for speed and that the page has no broken links.
- Keep your page simple
These days, people skim read, so get to the point and avoid excessive content. Show your readers what they want to see, but provide enough detail to keep them satisfied.
- Have clear navigation
Your readers need to be able to navigate round your page with ease and speed, or they won’t stick around. If the page is long, use anchor links to lead the way around.
- Use small images
Make sure your images are resized and optimised to be as small (quick to load) as possible.
- Write for a global market
Consider your readers might be from all over the world, so make sure things like currencies, measurements, dates and times are clear and not specific to a particular country.
- Check your spelling
People judge websites by the quality of the writing, so make sure you don’t have errors.
- Make sure your links work
Broken links show readers that your site is not maintained and they’re unlikely to spend time on your page. Use a HTML validator and link checker to help check older pages for broken links.
- Provide your contact information
It doesn’t have to be every detail, but supplying a way for your readers to contact you often creates a level of trust. Usually, they’ll only contact you if there’s a problem.