One of the most important aspects of content marketing is email marketing. This is especially true if you own an e-commerce store. Not only is it a great way in which to keep customers up to date with news and information about the business, but it is also an opportunity to generate interest and hype around new products, specials, competitions and discounts. Here is what you need to know about moulding your email marketing approach to help benefit a website focused on e-commerce:


  • Spend Time On Your Subject Line 

It’s that subject line which will determine whether or not a person opens your email or skips over it. Keep it short, snappy and avoid using sale-sy words. Also, don’t be misleading as this can land you in the spam folder very quickly indeed.


  • Be Strategic When It Comes To Design 

Your mailer should feature a balance between copy and images. Too much copy and it could be sent to the spam folder, too many images and it’ll be sent to ‘promotions’. Try to be as clear and concise as possible and avoid putting important information into your images alone. Most readers’ images will be disabled at first, so it is essential that your mailer still makes sense even if the reader never sees it in all of its glory.


  • Invest In Email Marketing Software 

While it is possible to conduct email marketing manually, it is going to suck up a lot of precious time and it will be much more difficult and less accurate to track your ROI and progress. Email marketing software, such as Klaviyo or Mail Chimp, will streamline and speed up your email marketing processes all for a very affordable fee.


Spruce up your approach to email and content marketing with a bit of assistance from the professionals. Here at WSI OMS, we specialise in content marketing, mobile marketing, social media marketing, website design and website development. Give us a call today for more information.


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