Absolutely! With around 1-billion users, Twitter is a social network that can be a valuable asset to your company. It can have significant impact on the reach of your content, as well as influence on your customers. One of the biggest attractions of Twitter is it allows people to share information instantly and connect with people all over the world.

Twitter works extremely well for viral promotions and special offers. Using the 140-characters to promote a new product, service or seasonal discount can place your business in the spotlight. The best way to do this is to add a visual to your tweet. Tweets with images receive 150% more retweets, 18% more clicks and 89% more favourites. By turning your promotional codes, new product or call to action into a visual appealing graphic makes it perfect for repurposing to other social media networks, like Pinterest and Instagram. To get even higher engagement rates, use words that trigger activity from your followers, like ‘free’, ‘how to’, ‘help’ and ‘please’.

Twitter is a great tool for customer support. Feedback about your business or products and services, whether good or bad, is often tweeted. If you’re not on Twitter, you may not know what is being said about your company, which could be damaging to your reputation. You can use Twitter to offer effective and timely support to your users.

It’s also an excellent medium to find and connect with influencers. Following and commenting on tweets from influential people in your industry will give you insights, as well as establishing a certain familiarity with the influencer, so that if you ever do need to ask a favour, they should recognise your handle.

Using Twitter chats (online meetings set for a scheduled time where users discuss certain topics using a dedicated hashtag) can help to expand your customer base and professional network. It also helps you learn a bit on the way and shows you what kind of things people are interested in and want to chat about – giving you ideas for your own content.

If you’re not yet convinced of the power of this great tool, contact us and we’ll introduce you to a world of business opportunity through social media. We can also help with content creation and formulate a strategy to get your digital marketing bringing in returns.