Engagement is a crucial component of any digital marketing strategy and all brands should strive to actively engage with people via e-mail, social media, mobile and other methods of communication. Engagement not only helps you learn more about your customers and target audiences, it also provides you with valuable feedback about your brand and its products and services. Here are several tips to help you effectively engage with your audiences:
- Content is the main tool that drives engagement, so attract interest effectively by evaluating all content before it’s published. Ask yourself what goals you are trying to achieve with a particular piece of content and how each piece of content will encourage people to engage. If one of your goals is to increase Twitter interactions, create a detailed outline of how each tweet will drive engagement. Don’t publish content simply for the sake of publishing something.
- Engage sincerely. If you aren’t sincere in your interactions, it’ll show. Many brands have an entire staff devoted to monitoring and maintaining their social media accounts and people expect to be able to contact you via social media, your website and e-mail. Engagement can be anything from providing customer service to fielding complaints to gathering market research about a new product.
- Use visual content such as photos, gifs and videos. The popularity of visual content has skyrocketed and photos, gifs and videos are now more likely to be shared on social media than copy. Think about your brand and the messages you want to send to your audiences – are there ways you can communicate using images and short videos? If so, experiment with visual content and monitor the results.
For more information about how to best effectively engage with your audiences, or if you have any general inquiries about the digital marketing services we provide, please do not hesitate to contact us today. We look forward to hearing from you.