With the wide variety of digital marketing methods available to businesses today, podcasts may not be on the top of your list and that is because it takes time and skill to create a successful and effective podcast, especially if you want to reach the top of the I-tunes rankings.

Podcasting is what is known as ‘push’ content, meaning that it is directed at a targeted audience. These audio or video files are intended for the purposes of listening on the move and subscribers are notified whenever new content becomes available. The very nature of a podcast means that listeners must want to listen to your content. They must want to choose you. This means you need to concentrate on effective content marketing.

How to market your podcast

Digital marketing as a whole is all about content. In order to make people want to listen to what you have to say, your content needs to be interesting and relevant. Make sure you pull information from reliable sources and add your own personality to create a stronger connection with your listeners and keep them coming back.

Reaching the top spot on a platform such as i-tunes falls to a simple popularity based algorithm. This means that uploading new content on a regular basis will increase your number of downloads.

Whether or not we like to admit it, people still judge a book by its cover, so keep this in mind when you title your podcasts. Make sure you keep things current and interesting to encourage interest. Make sure the titles are direct and punchy as opposed to long-winded titles with too much detail.

Use other methods of social media marketing to promote your podcasts. Blogs, mobile marketing and effective website design will all go a long way in creating an effective brand. Contact the experts at WSI OMS to find out how you can do this.

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