When it comes to marketing your business or web page, a clever logo design is a vital key to getting your company known and recognised. Designing an effective logo is often easier said than done and much of a logo’s power lies in the metaphor. Follow these tips on creating an effective logo.

Tips for effective logo design

  • Find a concept. A good logo design should say everything about your company with one single image. Think about what you are offering as well as what kind of clientele you want to attract. The idea is to get people’s attention and give them instant information.
  • Overall image. A good logo design does not stop with the selection of a good symbol. It is important that the pictures and text work together in a way that is pleasing to the eyes and rich in information.
  • Keep it simple. Do not make the mistake of thinking that the more complicated the logo, the better. When you are appealing to the public it is best to keep it simple – understandable at first glance. People will be put off by something that is too intricate and confusing.
  • Size does count. It is vital that you check the scalability of your logo to ensure that it will look as effective on a pen as it will on a billboard. When it comes to marketing your web page or company, you want your logo to be identifiable.

A great logo design is vital to the success of your company or web page and it is important to understand that these things take time. Getting professional help from a graphic design company is a good idea as amateur logos are very rarely successful and you want an attractive, clever logo design that sticks!

Need help with your web design or graphic design? Contact WSI South Africa

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