Giving definition to your website design will be one of the most important things you do. Taking time to decide what your goals, deadlines, budget and expectations are, will contribute to the best responsive web design the experts can give you. Here are four guidelines for you to follow.
Define What You Want to Say About Your Business
For your website to accurately represent your brand, include in your brief the answers to these questions:
What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business?
What is your vision for the future of your brand? How would you like to be perceived in the marketplace?
Describe your ideal customers. Who are your top three competitors?
Define the Details of Your Website
This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases:
What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website?
What sections will your website require? What features and functions do you require (for example, a search box, blog, e-commerce, forms, Google maps, and so on)?
Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style?
Define Your Target Market
Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for?
Define Your Budget and Timeline
Your budget and timeline are important elements of the website design brief.
The Website Design Company That Can Help You
Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including responsive web design and local solutions that can be customized for your business. For more information, contact us today.