Giving definition to your website design will be one of the most important things you do.  Taking time to decide what your goals, deadlines, budget and expectations are, will contribute to the best responsive web design the experts can give you. Here are four guidelines for you to follow.

Define What You Want to Say About Your Business

For your website to accurately represent your brand, include in your brief the answers to these questions:

Overview

What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business?

Image

What is your vision for the future of your brand? How would you like to be perceived in the marketplace?

Others

Describe your ideal customers. Who are your top three competitors?

Define the Details of Your Website

This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases:

General

What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website?

Practical

What sections will your website require? What features and functions do you require (for example, a search box, blog, e-commerce, forms, Google maps, and so on)?

Design

Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style?

Define Your Target Market 

Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for?

Define Your Budget and Timeline

Your budget and timeline are important elements of the website design brief. 

The Website Design Company That Can Help You 

Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including responsive web design and local solutions that can be customized for your business. For more information, contact us today.

Please follow and like us: