There is a lot of information available on all the internet marketing methods such as paid advertising (PPC) and search engine optimization (SEO) online, and quite a lot can be said about those two methods, but social media marketing is often overlooked because it is a two-way communication channel that requires interaction. Social media is a way for you to engage and communicate with your target audience regarding your services and products, and to find out what they are actually looking for. This may sound difficult, but if done correctly, you can win new customers via the social web with little effort.

Forget the social technology for the time being. You can be on Twitter, Pinterest, Google+, LinkedIn, and Facebook, but it really doesn’t matter at all. What is important is that you use social media marketing as a strategy. Set yourself and your campaign some objectives and goals and then measure them.

If you create a social media marketing plan before you start engaging on the social web, you will have a much more focused presence with Web 2.0, and you will also be able to use it more effectively.

Here’s a couple of benefits you can enjoy with a social media marketing strategy

  • Brand awareness
  • Online reputation management
  • A social traffic funnel for your website
  • A pre sale message
  • Meaningful networks that you can use to build deeper relationships
  • Broader marketing message reach
These are just a few benefits that you can enjoy with an optimized social media marketing strategy. What value can you contribute to the social web? What value can you contribute to your target market? What are you expecting in return? With social media marketing I have found that it is easier if you establish your expectations first, and then deliver them. Social media marketing is really a fun way of getting the word out about your business online, you only have to plan it.