The digital marketing focus of every small business should include creating the best search experience for customers. Google also deems this important, as they want people to return and use their search engine again. To achieve this, Google will find the best search match for their users and display that on their search engine results pages (SERPs).
In the world of digital marketing, having a high Google ranking is always a primary goal.
Why Are Search Engine Results Pages (SERPs) Important?
When a user; whether it is a researcher or a potential mega-spending client; types in a keyword or a phrase for Google to search, the position in which your website is listed in the search engine result pages (SERPs) is called your Google keyword ranking.
Because most search results show ten listings per page, a ranking of 1 means you are at the top of the list, while a ranking of 11 means you are on the second page. The higher your position on a SERP, the more organic traffic your website should get, which is why SEO has been such a mainstay of small business marketing.
Although Google’s algorithms change regularly, you can up your ranking by following our three tips below.
Loading Speed Matters
When using Google, Bing and so on, the loading speed of your pages is estimated by search engine “spiders” based on the HTML code of your site. Chrome user data adds to the accuracy when Chrome is the search engine of choice. The faster, the better.
Content Must Be up to Date
The old adage that “content is king” still holds true as there are no shortcuts and appropriate content will always be Google’s friend. However, keeping your content up to date is important as the indexing infrastructure, Google Caffeine, values recently published content.
Also, remember to regard your images as a type of content. By optimising them with their file name, alt text, title, description and captions, you are sending relevancy signals to Google’s bots.
Keywords Must Be in the First Sentence
According to Google’s John Mueller, “Having a keyword that appears in the first 100 words of a page’s content is correlated to first page Google rankings, and having your keyword(s) appear as a subheading tag in HTML help us to understand the structure of the page.”
But, don’t be tempted to over stuff your content with keywords! In this regard, revisit the point above.