Ecommerce marketing can be particularly challenging. While new customer acquisition is great, it’s much more profitable to keep your existing client base engaged and coming back for more. Here’s how you can use coupons to achieve this goal:

In-app coupons

Customised apps are all the rage in the digital marketing sphere at the moment and for good reason. Your customers undoubtedly have their mobile phones on them 24/7 and you can create an app for your ecommerce site to capitalise on this. You can then create discount coupons which will appear within this app. Not only will you be able to stay front-of-mind seeing as your brand will be claiming precious mobile phone screen space, but you will also be able to benefit from increased sales from the discounts you are offering.

Daily deals on your website

Daily deals and promotions work very well on ecommerce sites. Someone could simply be browsing your site to see what you have to offer, but this website visitor will be more inclined to buy from you if they notice there’s a limited time only special on the site. Use coupons effectively to market the products that are on promotion.

Include coupons in your email marketing strategy

If you haven’t already started using email marketing to boost your site’s sales, then it’s time to start. Include coupons in the emails which you send customers to keep them engaged and coming back for more.

Need help with your ecommerce marketing strategy? Then contact WSI OMS today.

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