Writing from scratch is for rookies. Applying copywriting formulas will help you write faster and better. Experts in content marketing use copywriting formulas to make their work easier and to ensure quality each time.

These formulas will help you when writing anything whether it is a general web page, a sales page, an ad, a blog post or a tweet. They’ll help you eliminate the guesswork and take your digital marketing strategy to the next level. You’ll face the blank pages with courage and generate ideas much faster. In this post, we provide you with four formulas for general web content:

  1. AIDA

This stands for Attention, Interest, Desire and Action.

  • A – Grab the reader’s attention. This may include using a catchy headline or title tag.
  • I – Draw the reader’s interest by giving them information that is fresh, unusual or counter-intuitive. This is where you show what makes you unique.
  • D – Engage your readers so that they want what you have to offer.
  • A – Ask your readers to take the next step.
  1. AIDCA

This stands for Attention, Interest, Desire, Conviction and Action. This is similar to AIDA with the addition of “Conviction.” This requires you to convince your readers to take action, by showing them that it is safe and what you have said is true. This may involve the use of testimonials, guarantees, demos, statistics, endorsements and other data.

  1. IDCA

This stands for Interest, Desire, Conviction and Action. It is similar to AIDCA however, more emphasis is placed on piquing the interest of the reader as opposed to grabbing attention. This is suitable for a landing page as you have already captured your reader’s attention. You only need to keep their attention and can therefore jump right into interest.

  1. PAS

This stands for Problem, Agitation and Solution. This formula requires you to identify a problem and poke at it to make it serious to the reader. You then show how your solution can help them. This approach is especially useful for sales pages.

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