When it comes to content marketing, it’s hard to know how long your blog posts and articles should be. The short and confusing answer is: it depends on what the user is searching for. If the user is looking for something that requires a comprehensive and long answer, then they will be expecting a longer article. If they are looking for a quick solution, they wouldn’t want to read thousands of words of text. The length of the content that someone is looking for when they want to book their car for a repair or hire an accountant, for example, will be much shorter than when they are looking for a bespoke solution.
When it comes to sharing opinions and showing people how to achieve things, Google loves long form content. Google wants to know that the person will get all the information they need in the form of a full walk-through so that they thoroughly understand the subject. The person writing the article also has to demonstrate that they have the subject matter knowledge by giving the reader a comprehensive and long answer. Long form content is very important in this scenario.
In an article by serpIQ, the researchers show that the average search length is 2400 words. In an article by Quick Sprout by Neil Patel, he explains how content length affects ranking and conversion. Neil realised that longer form content converts 30% more than shorter forms of the same content. According to a recent study, the average length of content on page 1 of Google is 1900 words.