In the course of deciding on the best strategy to market your unique product or service, it is likely that you have come across the terms ‘content marketing’ and ‘inbound marketing’. But, the question remains, what is the difference between these marketing approaches? While the debate is rife in marketing circles, there are indeed some key differences which need to be understood by anyone involved in the marketing process.

Content marketing, as the term suggests, is an approach which focuses on creating appealing, interesting and valuable content for the consumer. This content, of course, will be linked to the product or service which a business offers, allowing consumers to make informed purchasing decisions. In an age where the customer is demanding sincere and honest information on and engagement with the product, this marketing technique is essential in order to gain your customers’ trust. Consequently, content marketing is less invasive than hard selling methods and can be disseminated across a number of channels, including the use of video, email and social media platforms. Content marketing is a crucial element in any inbound marketing strategy, where the aim of inbound marketing is to draw consumers in to your business’s website, rather than push communication out to the consumer, which can intrusive and unwelcomed.

At WSI OMS, we specialise in the implementation of content marketing and inbound marketing strategies, where the development of the right lead generation strategies is key to your online success. For more information on our array of digital marketing services, including B2B marketing, social media marketing and search engine optimisation, get in touch with us today.

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