Going to the trouble and effort of designing a website should undoubtedly ensure that once you’ve caught the attention of the user, you’d like to keep him! Arriving at a page and getting nothing out of it is totally frustrating. To achieve the results for your client, make sure that your website design is free from these 5 simple design mistakes that seem to be made repeatedly:
1. Catch your fish with tasty bait…..and keep him!
First impressions are very important—you have already hooked your users, successfully brought them to your website, your countdown starts now! You have only a few seconds to make a good first impression and make them come back to you. The best thing you can do in this regard is to give them all that they really want. Nothing more, nothing less! Relevancy should be exact. Keep them interested. Make it inviting and enticing.
2. Clarity and Simplicity of Fonts, Colours, Content, and Navigation:
It seems obvious to state that websites should be easy to follow and simple to read. Yet surprisingly this is a common mistake that designers make.
The seven major sins you commit while designing are:
1) Using tiny and non re-sizeable text when the page is enlarged
2) Using difficult font style
3) Using dark coloured background with blocks of coloured text
4) Grammatical and spelling mistakes in the website copy—this is a really bad one and immediately destroys the user’s confidence
5) Cramming huge amounts of information in a single page without leaving space
6) Using bold and overwhelming colour schemes—hold back on the loud colours, keep them to the minimum
7) Complex navigation and inactive links—really annoying
8) Lastly, horizontal scrolling—really not user friendly at all so please avoid it!
3. Why use Flash Menus?
Where time is of the essence please avoid this at all costs! It is time consuming and exasperating and one easy step to losing the user.
4. Design and Layout—For People, Not Machines:
Remember that your site is for people, not solely for search engines. It’s good to be SEO-friendly, but losing users who could actually turn into your customers just for the sake of getting top scores is somewhat silly. Get the design and layout right and you will be on the way to having a successful website. If not, the result will be disastrous.
5. Browser Compatibility:
Last but not the least is the fact overlooked by many designers that not all browsers are the same with the same codes of interpretation. Therefore make certain your website is cross-browser compatible or else there’s a great chance you may lose your users.
As a web designer your aim should be to create sites that are appealing to the eye, easy to read, simple to navigate and give your user all the relevant information. Remember less is often more!