3 Steps to Creating Content for Your Website

Posted by on Apr 24, 2020 in Website Content, Website Design |

Quality content connects customers and businesses. It creates business value by creating value for your customers. To increase the chance of your website being recognised as a content-rich site by search engines, consistently add relevant, quality, keyword optimised content to your website. The process of content creation includes three steps, and we briefly discuss it below. Step 1: Analyse Business Objectives and Target Market The basis for creating any content is identifying your business objectives and target market. It is a good business practice to review these two aspects yearly, simultaneously reviewing your website and social media marketing plan. If you have an existing website, the structure, content quality, inbound links and searches must be evaluated to establish whether they still relate to your business objectives or need a visual upgrade. Current website traffic and trends must also be analysed.   Step 2: Keyword Research and Content Implementation Research is done on target markets and industry sources, including a general internet search, with a final keyword analysis. Quality content that includes identified keywords is written and edited. Blogs and a social media presence increase the quality of your website and site visit numbers. Building links through newsletters, blogs, forums and relevant industry websites will boost the quality of your SEO (search engine optimisation). Videos can be created and posted with inbound links, whilst podcasts can be created for audio marketing.  Step 3: Managing Content and Measuring Results Once the new content is uploaded to the website, an analysis can be done on website activity and search engine rankings. This analysis can be included in a monthly report that shows how the website is improving. Recommendations on increasing the website’s content quality can also be made.  WSI OMS’s copywriting services not only include website content or blog posts, but also articles and press releases. Contact us if you want to review the quality of your website or require the creation of new content. Please follow and like...

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WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

Posted by on Apr 8, 2020 in Website Design, Website Development |

The latest WSI website design project has gone live! We are extremely proud to have been granted the opportunity to create a stunning and functional website for leading personal injury lawyers, Sokoloff and Weinstein. This reputable law firm has been operating since 1993 in both Royal Palm Beach and Vero Beach, Florida, USA. About the personal injury lawyers WSI felt honoured to be able to partner up with such formidable personal injury lawyers. These attorneys boast impressive educational backgrounds and several areas of specialisation when it comes to personal injury law in the USA. The team is comprised of Elliot J. Sokoloff, Esquire and Seth T. Weinstein. The form focuses on Workers’ Compensation personal injury claims, as well as wrongful death lawsuits, with many years of experience in Worker Compensation Case Law.  Personal injury example cases The personal injury lawyer examples cases page has been designed to provide potential clients with insight into the various cases that the firm has handled successfully in the past. Some of these cases include: Tractor / trailer car accident  Three car collision Trip and fall accident  Personal injury articles The website has also been populated with a broad array of personal injury articles and resources created to provide individuals with answers and information relating to common questions and concerns.  For example, potential clients may access resources and articles discussing topics such as: Personal Injury-Automobile Collision Crossover with Worker’s Comp Threshold Injury Buyers and Sellers Interests Real Estate Closing  Interested parties are urged to contact Sokoloff and Weinstein directly for more details regarding the type of cases covered. Please follow and like...

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Shutterstock 2020 Colour Trends Boost Website Design

Posted by on Apr 2, 2020 in Website Design |

Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.  Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below. Lush Lava A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace.  In Asian countries, it represents happiness, love and good health.  Aqua Menthe A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters. Phantom Blue A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.  WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website design.  Please follow and like...

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Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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Defining Your Website Design Is Time Well Spent

Posted by on Feb 6, 2020 in Website Design |

Giving definition to your website design will be one of the most important things you do.  Taking time to decide what your goals, deadlines, budget and expectations are, will contribute to the best responsive web design the experts can give you. Here are four guidelines for you to follow. Define What You Want to Say About Your Business For your website to accurately represent your brand, include in your brief the answers to these questions: Overview:  What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business? Image:  What is your vision for the future of your brand? How would you like to be perceived in the marketplace? Others:  Describe your ideal customers. Who are your top three competitors? Define the Details of Your Website This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases: General:  What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website? Practical:  What sections will your website require? What features and functions do you require (for example, a search box, blog, e-commerce, forms, Google maps, and so on)? Design:  Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style? Define Your Target Market  Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for? Define Your Budget and Timeline Your budget and timeline are important elements of the website design brief.  The Website Design Company That Can Help You  Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including responsive web design and local solutions that can be customized for your business. For more information, contact us today. Please follow and like...

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Web Design: How to Choose a Web Hosting Service

Posted by on Feb 3, 2020 in Website Design |

Once your web design is completed, you’ll need to focus on choosing a web hosting service to house your website. For your convenience, we’ve compiled a list of  four key aspects you’ll need to consider when choosing a web host. How to Choose a Web Hosting Service to House Your Web Design: There are plenty of web hosting services to choose from. Settling on the correct one extends beyond picking a host simply because they have the cheapest plans. Think about the kind of website you have designed and compare the different web hosting services based on these aspects: Security Will the host be able to protect your website against cyber-attacks and server crashes? Reputable web hosting services offer multiple layers of security to protect their clients against attacks from hackers and, therefore, this should be the first aspect you research. If your website is not secure, attackers can gain access to client information, spread malware to visitors and cause your website to crash. With the increased awareness of the potential risks of an unsecured website, many governing bodies require a certain degree of security from businesses relating to their websites. If your website causes a security breach, you may even be liable for a fine or penalty.  Client Service and Technical Support  Another important aspect to consider is the type and level of support the web host provides. You are not only looking for prompt service from the customer liaison team to get quick replies on your queries, but also a knowledgeable technical team to give you guidance when you are experiencing issues. Does the web host offer support on different channels such as email, chat and phone calls? Is the web host situated locally or will a time-zone difference delay communication? The questions to these answers will help you to determine which web host is right for you. Speed and Downtime A slow website can be the downfall of your business. So, you want a web host that allows multiple users to access your website simultaneously without delay. The bandwidth (or the amount of data uploaded or downloaded from a website) that a host provides may depend on the plan you choose from the specific web host. It is, therefore, important to pay close attention to the difference in bandwidth allowance for each plan on offer.  You also need to consider the amount of downtime for your web host. If the host has an uptime percentage over 95%, you should not experience many issues with the server for your website being down and your website being inaccessible. Flexibility Many web hosts offer flexible plans to accommodate growing websites. You’ll need to understand how far your web host...

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