Boost Your Twitter Social Media Marketing Strategy with These 3 Tools

Posted by on May 15, 2019 in Twitter |

Offering a host of incredible features, we take a look at three online tools guaranteed to boost your social media marketing strategy.     Followerwonk  Followerwonk is dedicated to finding, analysing and optimising Twitter analytics. This makes it possible for you to collect important insights and information on various Twitter users, seek out and discover popular accounts in your industry niche, as well as identify potential brand influencers to collaborate with. The tool also allows you to compare Twitter accounts, your relationships with your followers as well as your competitors. Ultimately, it’s everything you need to really make a noticeable impact on this ever-growing social media marketing platform.   RiteTag  What is Twitter without hashtags? The question is, how can you find the best hashtags to help promote your brand and get your content seen? With a tool like RiteTag! This software provides suggestions in terms of which hashtags are currently trending and relevant to tweet. It will almost certainly help you to increase your tweets’ impressions and engagements.   TrendsMap  Struggling to get creative in terms of what to tweet about? The free feature of TrendsMap is to find out what is trending in specific areas of the world, as well as a 7-day history. You can view what is trending within a country or zoom into a specific city if you wish. If you are willing to invest in the program, other helpful features include adding an alert for your topics, extended Twitter history searches and on-map visualization of any topic.   Here at WSI OMS, we make use of the best social media marketing tools to help take your strategy and results to all-new heights. If you’d like to see an improvement in your interactions, engagements and online conversions, then we’re the experts to contact. Get in touch now to learn...

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Use Twitter And Instagram As Search Engines To Boost Your Social Media Strategy

Posted by on Mar 20, 2019 in Ecommerce, Instagram, Social Media Marketing, Twitter |

Let’s face it, Twitter and Instagram provide users with a lot of data and easy access to reach people. You can go on Twitter right now, type in any search phrase, any business or any company that you want to work with and find them. If you are a creator or an influencer that wants to work with Under Armour, for example, you can put these keywords in the search box on Twitter, click ‘People’, and see anyone who as “@Underarmour” in their bio. The same thing applies to Instagram. You can also run searches for hashtags to find people who are speaking about specific topics. If you are an SEO expert, you can type in #SEOhelp and see anyone who is talking about this particular topic, swoop in, and offer to help them out. That is the power of using Twitter and Instagram for search. Make Your Content Travel Further On Social Media Sites Going forward, make sure that as you are building content on these platforms, that you are also using these platforms as search engines. Creating content takes a lot of time. Not only do you have to research what you want to write about, but you have to draft content, proof it, upload it and distribute it. Make it travel even further by finding your tribe on Twitter and Instagram. WSI OMS specialises in social media marketing and digital marketing. Contact us if you want to make more money on social...

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The Twitterverse Awaits New Bookmarking Feature

Posted by on Jan 4, 2018 in Social Media Marketing, Twitter |

With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below: The “Save for Later”  Up until now, if a user wanted to ‘bookmark’ a certain tweet to revisit at a later stage, he or she had the following options: Direct Message the tweet to themselves, like the tweet, and/or retweet it. According to experts, there has been a massive demand for a new bookmark feature that takes the effort out of saving those favourite tweets. The good news is that the professionals at Twitter have taken heed and will soon be releasing the “Save for Later” Twitter bookmarking tool, making it easy for users to keep their favourite tweets in a handy, easily accessible archive. What They Had to Say  Twitter Associate Product Manager, Jesar Shah, has said that the team is actively working on the prototype of the feature (they have even released a video detailing how it may work). She also hinted that, because the most demand for such a feature came from Twitter users in Japan, that it may be released there first. No doubt that the feature will make Twitter more appealing to users, as well as to social media marketing professionals, far and wide! Looking for assistance with your online social media marketing and digital marketing efforts? Look no further than the online marketing and SEO experts at WSI OMS. Contact us today to find out how we can help...

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Don’t make these hashtag mistakes

Posted by on May 22, 2017 in Instagram, Social Media Marketing, Twitter |

Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:   Making them too long  Hashtags always make more of an impact when they are short and sweet. For example, #weloveshoes is going to get a better response than #headoverheelsinlovewithshoes. Not only is it easier to read, it leaves you with more available characters with which to grab your audience’s attention in the form of a catchy sentence of two, or valuable information about the product.   Not doing proper research  Once you have come up with a hashtag that you want to use, type it into the search bar before you go for it. The chances are quite high that it is already in use, so you will need to establish whether you want to join/add to the current conversation that is being had… or use a different hashtag and start a conversation all of your own that is unique to your brand.   Using too many  While hashtags are great for targeting the right audience, using too many can be overwhelming and annoying – and it can also make you come across as desperate. Play it safe by using a maximum of 2 hashtags per post.   Not promoting your hashtag  So, you’ve come up with an awesome hashtag? Great stuff! Now don’t forget to promote it! Ultimately, it won’t have much of an impact on your digital marketing strategy if nobody knows that it exists. Remember, you don’t just have to promote your new hashtag online – you can (and should) do it offline too. For example, you can include it in flyers, on your billboard ads and even on your business cards.   Want to know more about social media marketing and how WSI OMS can help you with your online advertising (content marketing, SEO, link building, PPC, etc.)? Then be sure to get in touch with us...

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS...

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Does your business need a Twitter account?

Posted by on Jun 22, 2016 in Social Media Marketing, Twitter |

Absolutely! With around 1-billion users, Twitter is a social network that can be a valuable asset to your company. It can have significant impact on the reach of your content, as well as influence on your customers. One of the biggest attractions of Twitter is it allows people to share information instantly and connect with people all over the world. Twitter works extremely well for viral promotions and special offers. Using the 140-characters to promote a new product, service or seasonal discount can place your business in the spotlight. The best way to do this is to add a visual to your tweet. Tweets with images receive 150% more retweets, 18% more clicks and 89% more favourites. By turning your promotional codes, new product or call to action into a visual appealing graphic makes it perfect for repurposing to other social media networks, like Pinterest and Instagram. To get even higher engagement rates, use words that trigger activity from your followers, like ‘free’, ‘how to’, ‘help’ and ‘please’. Twitter is a great tool for customer support. Feedback about your business or products and services, whether good or bad, is often tweeted. If you’re not on Twitter, you may not know what is being said about your company, which could be damaging to your reputation. You can use Twitter to offer effective and timely support to your users. It’s also an excellent medium to find and connect with influencers. Following and commenting on tweets from influential people in your industry will give you insights, as well as establishing a certain familiarity with the influencer, so that if you ever do need to ask a favour, they should recognise your handle. Using Twitter chats (online meetings set for a scheduled time where users discuss certain topics using a dedicated hashtag) can help to expand your customer base and professional network. It also helps you learn a bit on the way and shows you what kind of things people are interested in and want to chat about – giving you ideas for your own content. If you’re not yet convinced of the power of this great tool, contact us and we’ll introduce you to a world of business opportunity through social media. We can also help with content creation and formulate a strategy to get your digital marketing bringing in...

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