The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Posted by on Jan 6, 2020 in Facebook, Social Media Marketing |

Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts: It Puts Your Brand and Marketing Messages in Front of More People  People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.  It Helps You Target the Right People  You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.  It Gives You More Ad Formats to Test With  From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.  It Enables You to Compete with the Bigger Players in Your Niche Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.  It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy  At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend.  Gives You the Tools to Set Your Own Budget and Track How You’re Spending It  Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.  Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your needs. Please follow and like...

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The 6 Biggest Benefits of Facebook Advertising

Posted by on Jul 8, 2019 in Facebook, Social Media Marketing |

If you have a Facebook page for your business, chances are good that you need to use Facebook ads to grow your following and sell more. Here’s why: Your Organic Reach Is Getting Smaller Facebook is decreasing the organic reach of your posts, in other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts. Inexpensive It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted. It Is Easy Creating a Facebook ad is very simple as you only need an image and a few lines of text.  Instant Feedback It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money. Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling. Detailed Targeting Options You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can target people who are your ideal customers simply by using Facebook’s targeting options. Retargeting Options You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you. Need help with your social media marketing or digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Struggling to Create Better Ads for Facebook Stories and Feeds? Here Are Some Must-Have Tips to Help You

Posted by on Jul 1, 2019 in Facebook, Social Media Marketing |

Social media is crucial when leveraging its benefits for digital marketing strategy. Sometimes, it’s easy to forget the fact that so many people are spending their time on social media networks like Facebook. On average, there’s an estimate of 2,7 billion Facebook users around the world. Given those statistics, we wanted to help you by focusing on how to use their adverts to your benefit.  Social media marketing not only includes written content and videos, but also ads. Facebook ads help you to reach your targeted audience as well as to improve engagement. To create effective ads there are a few things to consider.    How to Improve Digital Marketing with Facebook Ads:   Make it Visible (SEO) Optimising your ads is a pivotal part of marketing so that viewers can find it. It is thus an important starting point especially for creating reach. Optimising adverts for mobile and computer use will play a role in how many people actually see your ad.   Market Your Brand Your brand is the heart and soul of your business, and how well it does depends on the marketing strategies. As a part of your strategy to get your viewers to know your brand better, you’ll need to market it with every opportunity you get. You can market your brand through your Facebook ad.   Add a Call to Action CTAs or simply known as “Call To Action” words is naturally an important method of persuasion. It is especially good to use if you want your audience to feel convinced that they really need to get in touch or sign up for a free newsletter. Make sure that your ad includes this vital element.   Speak Simply When creating a Facebook ad, it’s best to keep the language simple to encourage proper understanding. This will make it easier for your viewers to see your ad. It will also help viewers to know what you have to offer and how this item or service will benefit them.   Talk About a Discount (How the Viewer Can Save) People appreciate being privy to the price of an item, so if you’re selling something, tell them what they’ll get as a discount. Discounts usually encourage potential customers to buy, and thus they almost always increase sales.   Do you need help with your digital marketing? Call WSI OMS today! Please follow and like...

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3 Tips for Optimising Paid Advertising on Facebook

Posted by on May 22, 2019 in Facebook |

Paid advertising can be a great way to boost your social media marketing strategy. However, there’s an art to getting it right. Here are three helpful tips for successfully optimising paid advertising on Facebook, courtesy of the digital marketing experts at WSI OMS.   Understand Message Matching  There is no doubt that you would like to get the best possible results for the least amount of money, right? Well, the key to this is to understand what message matching is and to use it to your advantage. In other words, match your advertising pitch to your targeted audience’s level of readiness. For example, do not try to encourage your audience to purchase something if they have yet to discover your brand as a whole.   Build Your Audience  It is no use trying to sell to an audience of followers that does not exist. Therefore, when first starting out, angle your Facebook ads to encourage people to follow you, rather than trying to push for conversions. This will help you to build your audience and is sure to lead to improved interest and conversions in the future.   Try Split Testing  Keep your ads fresh and powerful by split testing to see which big changes lead to conversion-lifts. Do not change minor aspects of the ad, such as a word here or there or the background colour of your image. Make larger, more noticeable changes, like using a custom photo and then a video to push the same message/objective.   If the world of paid advertising and social media marketing has become too complicated to manage, there is always the option of hiring a reputable digital marketing company to manage it for you. Contact WSI OMS today to learn more. Please follow and like...

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Dominate Facebook Ads With These Two Top Tips

Posted by on Mar 20, 2019 in Facebook, Social Media Marketing |

Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers. The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this: Target Your Ads If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads. If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely. What Is Your Objective? Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is. WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your ads! Please follow and like...

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Facebook 3D Photos: Here’s What We Know

Posted by on Dec 19, 2018 in Facebook, Social Media Marketing |

In October, Facebook rolled out a new feature that will allow users to post photos with 3D effects to their feeds. Despite the name, however, the photos won’t be fully 3D. You won’t, for example, be able to tilt your phone’s screen to see a picture of your dog from different angles. The reason why Facebook is calling it “3D” photos is because the feature gives pictures a certain amount of depth. Facebook describes the new feature as being able to look at your photograph as if the object is standing still behind a window. Not everyone will be able to post 3D photos on Facebook. For starters, you will need a phone with dual cameras. Only iPhone 7+ phones or more recent versions have this functionality on their phone. Back in May, Facebook vaguely announced that it was planning on launching a 3D option. Soon, users will see a “3D photo” option within the list of post options when they go to make a status update. Some pictures are truly enhanced by the 3D option, while others don’t look too much different. The new feature is still a work in progress, and we look forward to seeing how the social media giant will improve these functionalities in the future. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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