Instagram Checkout: What it Is and How to Use It

Posted by on Jan 23, 2020 in Instagram, Social Media Marketing |

Instagram’s introduction of its Checkout feature added a new tool that online retailers can use to monetise their hordes of followers on the popular social platform. If you’ve yet to put the feature to use, this blog is a gentle introduction to its range of benefits. Enables Consumers to Complete Purchases Without Leaving the App Checkout on Instagram enables consumers to complete purchases in the app, without having to be redirected to the seller’s website. This would promote Instagram from a social media platform to a centralised online marketplace where an unlimited number of brands can make sales quickly and easily – on the spot.  When a user taps to view a product that interests them, the “Checkout on Instagram” button comes up, and they can complete the transaction right there if they choose. Not only will payment take place within Instagram, but also after-sales services such as tracking of orders. First-time users will have to enter billing and delivery information, much as they would on any other shopping site. These details are then saved for later use, regardless of the number and variety of sellers they buy from. Lower Traffic to Your Site Is Offset By Quicker Conversions This may present both good and bad possibilities for you as an online business operator. On the one hand, it could mean a reduction in traffic going through to your website from Instagram. But, on the other hand, it would make for quicker conversions – and thus possibly even an increase in conversions over time. It cuts out all intermediate steps, meaning you get a more immediate sale.  According to Instagram’s stats, 60% of users discover new products on the platform, making it a very useful promotional method. It now goes one step further, because it not only promotes the product, it can close the sale too. The service is currently in closed beta testing, rolled out to a select few brands earmarked by Instagram. Once it rolls out of beta in general use, it is not certain what the cost of the service will be to retailers. But, it seems likely to be worth the expense. We’ll be sure to keep you posted.  Thinking of adding Instagram to your suite of social media marketing platforms? The platform’s new Checkout feature, which is still in beta, is one of many features that appeal to online marketers. Contact WSI OMS today to learn how you can put Instagram’s powerful marketing features to use. Please follow and like...

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The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Posted by on Jan 6, 2020 in Facebook, Social Media Marketing |

Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts: It Puts Your Brand and Marketing Messages in Front of More People  People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.  It Helps You Target the Right People  You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.  It Gives You More Ad Formats to Test With  From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.  It Enables You to Compete with the Bigger Players in Your Niche Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.  It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy  At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend.  Gives You the Tools to Set Your Own Budget and Track How You’re Spending It  Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.  Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your needs. Please follow and like...

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3 Social Media Predictions for 2020

Posted by on Dec 20, 2019 in Social Media Marketing |

Social media plays an integral part in your company’s digital reputation and should, therefore, have priority placement in your digital marketing strategy. If you’re wondering how to dominate the social media sphere starting from next year, here are a few predictions in terms of what to expect.  Instagram Will Remove its ‘likes’ Functionality We hear you! How will brands measure the impact of a campaign if they cannot see the exact number of how many people liked a post? Not with ease! Brands will have one of two options to ensure that their campaign success is still measurable:  Run Instagram ads, or  Pay an influencer. Running Instagram ads will probably be a safer option. Instagram seemed to be serious about getting rid of this functionality, claiming that it is for the greater good. In reality, it is a move that will likely see a sizable increase in the platform’s bottom line. However, if this change does come into effect, advertisers are also potentially going to set their sights on making their mark on another platform altogether. The final decision is said to be released early next year.  Social Will Start Affecting Search  There has been much debate over just how much a company’s social media following and reputation affects its SEO rankings. In 2020, it is predicted that social will start having a much more powerful and noticeable effect on search results. This means that brands should start working on improving their social media presence now in order to benefit.  Free Social Media Scheduling Tools  There is talk amongst digital marketing professionals that Google may soon introduce a free social media scheduling tool. If this is indeed true, brands’ social media related expenses are sure to decrease quite substantially, leaving them with more budget for paid advertising.  Looking for assistance with social media marketing? Allow the experts at WSI OMS to lend a hand. Contact us for more information today. Please follow and like...

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How to Create an Instagram Video

Posted by on Dec 12, 2019 in Instagram, Social Media Marketing |

Instagram – a marketer’s best friend. If you want to expand your reach and to attract a bigger audience online, Instagram is the way for you to go.  However, Instagram requires creativity. So, we’ve listed a few ideas for you to get started on creating unique and engaging video content: Set a Goal for Your Video Your short video (of one minute) needs to be compelling. This can be challenging as you don’t want to lose your audience’s attention. You need to decide what goal(s) you want to achieve by posting the video. Are you trying to attract more followers? Do you intend to attract more traffic to your website? Try to be specific with the video’s tone and feel.  Tell Your Brand’s Story Every business has a story. The best way to attract your consumers’ attention is to create a video that tells a story. Plan your video to ensure that you optimize each second by dividing the content into three different parts: The beginning,  The middle, and  The end.  Stay focused on your end goal.  Setting the Stage for Your Video You don’t need a fully equipped set up to create a professional looking video. You can create a masterpiece with your smartphone if you follow a few basic guidelines during filming. The most important aspect to consider is the lighting. Try to find natural light in your space. Filming Your Video You need to decide on the type of camera you are going to shoot with. Your smartphone’s camera would be ideal or a DSLR camera. We don’t recommend that you use Instagram’s camera function as it limits your shooting capabilities. Shoot in either portrait or landscape mode with the shot always focused on your subject.  With the many different types of videos around that you can experiment with, you can enhance your Instagram page and create a winning video marketing campaign with these simple steps.  If you have found these four tips useful, and you want more of the same, contact us today for more information on how to enhance your online presence.  Please follow and like...

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5 Social Media Tips for the Holidays

Posted by on Dec 2, 2019 in Social Media Marketing |

With 2019 coming to an end, it is time to consider your social media marketing strategy for the upcoming holidays. If you want to stand out from the usual kitsch festive season advertising, here are five different tips and tricks to place you ahead of the game: Give Your Customers the Head Start  You can start by letting your customers know that you are there to make their holidays better. Reconnect with your existing customers as early as possible – without the hard sell. During the festive season, you can start aggressively advertising by making offers your customers won’t be able to resist.   Give Your Social Media Platforms a Festive Season Makeover In order to get your customers hyped and excited for the festive season, give your Facebook chatbot (and your other social media avatars) a fun holiday makeover to showcase your customer appreciation. You’d be surprised how engaging such a simple action can be.  Consider Collaborating with a Like-Minded Social Media Influencer  To generate better results (and to potentially boost your sales), reach out to a popular social media influencer who can help you market to a wider audience. Brainstorm one or more fun and creative collaborative campaigns you can execute during the holiday season.  Go Live on Facebook You can use holiday-themed Facebook Live videos to engage with your audience. Facebook tends to favour content that generates social interaction, particularly conversations between people in the comments on the page’s posts. Gather your team together and come up with ‘out the box’ fun and creative ideas to engage with your customers and to ensure that your brand remains not only at the top of their feeds, but also at the front of their minds.  Create Holiday-Themed Content  Draw up a social media calendar for the weeks leading up to Christmas and New Year. Come up with holiday-themed content based on your brand’s goals for this period. You can look at running a competition or two, creating fun themed surveys for your customers to complete or even posting funny holiday memes. Need some inspiration for your year-end marketing? Contact us today for more information. Please follow and like...

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Social Marketing Tip: Make the Most of LinkedIn’s Search Functionalities

Posted by on Nov 20, 2019 in LinkedIn, Social Media Marketing |

In this blog post, we are going to discuss a few steps for using LinkedIn to find and connect with any business executive or any company that you want to promote your business to. Connect at the Right Level The first step to getting the most out of LinkedIn is to use the LinkedIn search functionality. You can search for a specific person, a company or even search by job titles in a location. Keep in mind who it is that’s going to be using your products or services. Instead of going to the very top of the organisation chart and then getting kicked back down, start thinking who at the mid to senior level is going to use your services and start looking up those individuals. If you have a software as a service product for social media marketers, for example, you are going to look up social media managers, social media directors and perhaps even a VP of social media. If you start going too high up the organisational chart to a chief executive officer, for example, it would probably get harder to connect and engage. Join Industry Groups The next tip is to join industry groups. LinkedIn has thousands of groups, not simply based on the industry, but also based on locations. If you’re looking to grow your local professional social network in the city or town where you do business, just run a quick search for that city or town. If you are in a specific industry and you’re looking to connect with more professionals in your space or in your industry, look up that industry and start joining groups. You can join up to fifty groups. This allows you to, within each of these groups, to post content and engage in discussions. And, more importantly, by being a member of these groups, you now have direct access to send an email or connection request to anyone within the group itself. Are you interested in social media marketing techniques and strategies to enhance your reputation and help you prospect for new leads? WSI OMS offers a range of digital and social media marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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