How a digital marketing agency helps grow your social media following

Posted by on Aug 10, 2020 in Digital Media Marketing, Social Media Marketing |

The importance of having a social media presence in business is increasing. With an estimated 3.6 billion people currently on social media platforms and using them regularly and efficiently, every business needs to have a social media marketing strategy. Using a digital marketing agency to manage your social media will help you successfully promote your business’ brand across social media channels more efficiently in less time. Here are the services that a digital marketing agency will utilise to grow your social media following: Social Media Optimisation  Social media optimisation is the digital marketing strategy of creating and improving your social media plan to get measurable results by: Using inbound marketing attract customers to your social media profiles Staying up to date and capitalising on current trends Building relationships with current and potential customers Encouraging page interactions by using like, share, tags, etc. Driving relevant traffic to your website Online Community Management  Outsourcing your community management to a digital marketing agency is beneficial to your business for the following reasons: Community managers are up to date on social media channels with what they can offer and how they can potentially work best for your brand. Offering a new perspective and fresh ideas to make your brand stand out in the evolving social media world. Your social media is consistent by always being updated and that someone is responding to questions and comments.  Use a digital marketing agency to manage your social media marketing and don’t join the thousands of dormant accounts that are embarrassing and that were supposed to be populated.  Contact us today to help you with your social media strategy & other digital marketing services WSI OMS offers.  Please follow and like...

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Social media agency tips to increase web traffic

Posted by on Aug 5, 2020 in Social Media Marketing |

Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site: Complete your social media profiles Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count. Draw attention to great content on your blog You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximise visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog.  Make your content easy to share Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click. Study your audience to find the best times to post content It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research. Make your content visual People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So, make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention. WSI OMS is a proud member of the global WSI digital marketing family and has helped businesses like yours with digital marketing campaigns. Our services include PPC advertising, mobile marketing and SEO optimisation. Contact us to find out why we’re one of the top local social media...

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Social media marketing: Planning a Successful LinkedIn Group

Posted by on Jul 28, 2020 in LinkedIn, Social Media Marketing |

As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community.   Digital marketing: Checklist of key components to set your network up for success    Build a team  Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions. Who can assist with group management? What will their obligations and duties be? How will you uphold correspondence and accountability? Define the culture and guidelines  Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented. What is the aim of the group? Who should join? What are the requirements for membership validation? How should members use the group? What are the rules and regulations for discussions? How will the rules be upheld? Develop a conversation strategy What topics are participants interested in discussing? How often will your team post and/or comment in the group? What daily, weekly, or monthly themes will be relevant to your group? How will you ensure that individuals feel welcome? Are there members with whom you can collaborate as community leaders? How will you reward active participants? Finalise the details  Confirm that your group name is specific and concise Upload a clear and relevant logo Complete the group description and rules Share your first post to set the tone of the community Visit your LinkedIn Groups today: www.linkedin.com/groups. Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved.  Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

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Social media marketing: Facebook Blueprint Courses

Posted by on Jul 27, 2020 in Facebook, Social Media Marketing |

As more businesses seek to boost their online opportunities amid the COVID-19 lockdown, Facebook has launched 15 new, free Blueprint courses that cover a variety of key elements. As businesses worldwide are shifting their focus online, many do not know where to start. To help with this transition, Facebook Blueprint, which is their business education program, aims to educate you on the fundamentals. These courses are free, and the lessons are straightforward, contextualising concepts with storytelling and providing downloadable materials to assist in applying what you learn into practice. The full list of new courses can be viewed on the Blueprint platform. Have a look at some of the latest additions. Digital marketing: Courses to Help Businesses Maximise Their Online Opportunities  Select your social media channels  This course will help you to understand the social media landscape, choose the optimal social media channels, and create a social media map for your business. Tell your business story  The lessons explain what a brand is, why it is important to have a consistent brand, and how to create a brand for your business. Map the customer journey  The aim is to define a customer journey, describe how the customer journey relates to your marketing efforts, and create a map for your customers’ journey. Set marketing goals  Understand SMART goals, set and create SMART marketing goals for your business, and learn how to measure your progress against your SMART goals. Create and manage a content calendar  The course covers the importance of a content calendar, how content calendars work, and how to create a content calendar for your business. Facebook’s Blueprint courses offer some great insights into social media and digital marketing. Some may cater for a wider audience, so you might come across certain topics you have already mastered, but you might also gain a new perspective on things, which can cause you to reconsider or re-evaluate components of your strategy. Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

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Influencer Marketing: All about micro-influencers

Posted by on Jul 24, 2020 in Digital Media Marketing, Social Media Marketing |

If you’re looking into influencer marketing to boost your brand, but you’ve got a limited budget, consider partnering with micro-influencers. Micro-influencers promote brands, product launches and services while making use of the power of niche marketing. Here’s how it works: Who counts as micro-influencers?  Later describes micro-influencers as people who have a significant, but not massive, social media following. This number is subjective and can range from anywhere between 10,000 to 500,000 followers. The exact number usually depends on who you talk to and the influencer market you are targeting. Micro-influencers have specific niche audiences that are deeply engaged and connected to them. Whether you’re a beauty, fitness, fashion, lifestyle, wellness, food or travel brand, there is probably a large pool of micro-influencers available to reach out to. How do micro-influencers differ from macro-influencers?  For starters, major social media influencers (or macro-influencers) have attained some sort of “celebrity status”. These types of influencers often have hundreds of thousands (or even millions) of followers, and it probably costs an arm and a leg just to have them promote or endorse a brand’s product or service. These types of influencers also tend to lead more lavish lifestyles than your average consumer. Some extreme and notable examples of influencers that fall into this bubble are the Jenners and Kardashians. On the other hand, micro-influencers are much more like your everyday consumer. Although the criteria of who qualifies as a micro-influencer remains very subjective, they are overall more relatable and personable to their niche audience. If they were to recommend a product or service, it might seem more like a trusted recommendation from a friend rather than a celebrity endorsement. Why should I partner with micro-influencers?  Micro-influencers can be extremely valuable for your brand because they’ve already built a strong following. They’ve established a certain level of trust and a relationship with their followers through their personal brand. As a marketer, collaborating with micro-influencers can help you cast a wider net to increase your brand visibility. Here’s how: By expanding reach:  Whether you want to promote a campaign for your business or promote a new product/service, working with a group of micro-influencers can help you reach a wider audience. They can promote your brand using videos that will help ignite your marketing campaigns or other types of content. It’s also more important than ever before to understand the importance of using Instagram Stories for business, especially when it comes to influencer marketing. By helping you build lasting relationships:  Working with micro-influencers can help you build lasting relationships with their followers. Studies have shown that influencers with a smaller following have a much higher engagement rate than top-tier influencers. Rather than just tagging your business or brand in...

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A Social media marketing guide to Facebook Ads

Posted by on Jul 17, 2020 in Facebook, Social Media Marketing |

If your social media marketing strategy does not include Facebook ads, you’re missing out on a crucial method of telling the world about your business. Because Facebook ads are becoming more complex and with new developments happening all the time, it is important to set clear goals for your Facebook ad campaigns so you can monitor your success and make the relevant changes in time.  Social Media Marketing Best Practices: Facebook Ads    Don’t aim for popularity- create objectives that drive value  With so many different advertising objectives available to your business, it can become difficult to pick the correct goals to aim for in Facebook advertising. The best plan is to determine which goals will produce the most value for your business, and aim for those objectives. Value-driving objectives no longer just include likes on your page or clicks to your website but should include conversions and brand awareness. Being popular on Facebook may help your business to reach more audience members, but if those views don’t convert into sales, they are not worth the advertising budget.  Try out Facebook’s Placement Optimisation  Placement options on Facebook include Facebook and Instagram feeds, the Audience Network, and Facebook Messenger. If you choose to activate all the placement options available to you, the Facebook Ad platform will learn which placements are the best at achieving your objectives in a cost-effective manner, enhancing your campaign performances without all the research effort from your side. Experiment with the Campaign Budget Optimisation option  Similar to the Placement Optimisation process, the Campaign Budget Optimisation lets the Facebook Ad platform find opportunities to achieve your set goals across your ad sets and give priority in the budget allocation to the ads that are performing well. This option takes away some of the control you have over your ads but can help you to spend your budget more effectively across your Facebook Ads.  Learn when to niche down and when to target broader audiences  For a long time, Facebook Ads that targeted small, niche groups performed better than broader target groups. Due to the increase in targeting and competition, it may cost more to target a smaller group with your Facebook Ad. This aspect of the Facebook Ad platform makes it crucial to understand when targeting a broader audience may be more cost-effective. If you’re trying to make your budget go further, set your audience broader so Facebook Ads can reach different people at a lower cost.  Optimise for mobile when creating  The statistics for mobile use of social media platforms alone should indicate that mobile-first creation is key to achieving success in social media marketing. If your advertisement doesn’t load correctly on a mobile device, it...

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