Link building: Avoiding penalties from Google

Posted by on Aug 11, 2020 in SEO |

Your SEO strategy is a massive part of your digital marketing effort, and if you’re spending time on link building, there are a few things you need to be aware of that could get you into serious trouble with Google’s spam team. In our latest blog post, we take a look at the types of links that get you penalised and how to avoid getting penalised. A quick recap of link building terms Inbound links Inbound links are clickable links from any other site that links back to your site; that’s why they are often called backlinks. They bring traffic to your website.  Outbound links  The exact opposite of inbound links, outbound links point to other websites or webpages.  Manual penalties  Also called manual actions. Google can demote or remove a website (as a whole) or pages of a website that engage in spammy, unnatural link building which goes against Google’s terms. Webmasters are informed of such actions on the Search Console and the webmaster then has an opportunity to fix the problem and send a reconsideration request. Link Schemes Any link that attempts to manipulate the Google ranking system may form part of a link scheme. These include buying or selling links, using services that automatically create links to a site, and excessive link exchanges. Link Schemes are set out under Google’s quality guidelines.  Common link penalties you need to avoid  Spam links  Whether it is pure spam that adds no value to where it is posted, or user-generated spam that is created by posting in forums, discussions and blogs, Google does not like spam links. If your link building strategy includes adding your link to discussions and forums, you need to be very careful to only mention it when it is relevant and useful and directly related to the content you are commenting on.  Paid links Google does not play well when it comes to the practice of buying and selling links. If you’re paying someone to add your link to their site or being paid to add a link to your site, then you’re going to get penalised. If you decide that you want to buy links, be sure to mark them as “no follow” links that will be excluded from your rankings. In general, the best idea is just to avoid this practice.  Private blog networks Also called link networks, this is basically a network of sites that are all owned by one person and used primarily to link to each other. This tactic isn’t always effective because all the sites need strong inbound links to have an influence on ranking, and even if done correctly, Google still sees this as manipulative behaviour and may...

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Boost your SEO Marketing with meta descriptions

Posted by on Aug 4, 2020 in SEO |

Choosing the right keywords is an important part of SEO marketing, but don’t forget to optimise your pages for Google with well written meta descriptions. The 150 character limit can be challenging to get used to, but it is used to convince audiences to click on your search result. The more clicks you get from those search results, the better your click-through-rate (CTR) will be. If you’re looking to improve your meta descriptions, follow this step-by-step guide. How to improve your meta descriptions and boost your SEO marketing  Keep the tone simple and conversational  The tone of the description must be straightforward and conversation while still being in line with your brand voice. This may seem like a delicate balancing act, but there’s no need to overthink it. The important thing is to encapsulate the essence of the page content in a simple and attractive way. Don’t forget about your primary keyword  This is a fun challenge for a copywriter: to include the primary keyword and a natural way that makes sense to the description. It’s vital to include the keyword in your description, as well as your meta title. Include a call to action Finish off your description with a tangible call to action for the reader. “Find out more…” or “Learn more here,” for example. A basic description of the content might be enough to attract a click but often, readers need that definite nudge. Use active voice  Passive voice has its place, but it should be a no-no in most marketing writing, especially in a meta-description, which is meant to be short, sharp and direct. So always stick to active voice.  Provide an accurate description of the content  Don’t try to trick the reader into clicking with a description that doesn’t actually fit the content. Let your description be an accurate reflection of your page’s content.  Keep it as short and start with primary keywords  Although the maximum length for meta descriptions is 150 characters, only the first 120 characters usually get displayed in the search results. This means you need to be sure to get your main message across before that cut-off. Write a meta description for each page  Don’t copy and paste one meta description across various pages. Each and every one of your pages must have its own meta description.  As a leading digital marketing agency, WSI OMS specialises in providing you with effective social media marketing, pay-per-click advertising, mobile content marketing, and SEO marketing. If you need help with your SEO marketing strategy or any other digital marketing activities, contact us for more information.  Please follow and like...

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Product Descriptions for your eCommerce Website

Posted by on Jul 24, 2020 in SEO, Website Design |

If you want the best eCommerce website, you need to ensure that quality web design, quality images, and excellent product descriptions form part of your content marketing strategy. Your product descriptions need to tantalise your audience with emotive language that highlights the details, features and benefits of your products while keeping it easy to read.  Aspects to consider when crafting product descriptions for your eCommerce site:    Write for a specific buyer persona  Create a buyer persona by breaking down the characteristics of your potential customers and define the product features they would be most interested in. Show some personality in telling your product story  Telling the product story should fill any gaps the customer has about the product. Write where and when the product should be used, how it works and what benefits it will provide.  Watch your tone  The product description should use natural language, like a conversation you would have with someone else. The tone must also be natural and in line with the general tone of your brand.  Make it digestible  Make the product description easy to scan by using short paragraphs, bullet points, different size fonts and lots of white space.  Never forget SEO  Search engine optimisation (SEO) is one of the best ways to attract new customers to your pages and product. Use great keywords for quality SEO.  Amp up the quality of your visuals  A great image draws the eye faster than a great product description. Use quality images to show the customer the key features of the product and complement the product description.  While web design and content marketing go a long way to present your products and information in a readable and visually pleasing manner, your product descriptions are essential to convincing the audience to buy your product. For more information, visit WSIOMS to create an eCommerce website that has web design, SEO, and content marketing at its core.  Please follow and like...

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Optimise YouTube videos: SEO Services & Local SEO

Posted by on Jul 23, 2020 in SEO |

SEO services and local SEO can lead consumers to your business by helping them to find your website, YouTube channel and other social media profiles. Over 2 billion people watch content on YouTube, every month, so this platform can give you fantastic exposure as long as you optimise your YouTube marketing videos. How to Optimise your YouTube Marketing Videos with SEO Services & Local SEO    Keep your brand consistent with your overall branding strategy  The branding of your YouTube channel must be consistent with that of your website and other social media accounts. 1. Use keywords in the title of your videos  The title is what makes people want to click on your video, and adding keywords to the video title ensures the audience and SEO algorithms will find it.  2. Put keywords at the beginning of your video description Only the first three lines of a description are displayed before you must click ‘see more’, so include the keyword in the first three lines. 3. Use keywords in the video file  The YouTube algorithm will find your video more easily if you include the keyword in the video file. 4. Use thumbnails to attract attention and show the video’s topic Customise thumbnails to be eye-catching and accurately reflect the content of your business video.  5. Use relevant tags Tags tell consumers and YouTube what your video is about. Keep your tags relevant and use keywords to promote content and context.  6. Pick the right category  For the best ranking, do thorough research and find a category the reflects your audience, style and content. Search engine optimisation is not the only way to optimise your YouTube marketing videos. Post videos regularly, make them mobile friendly and easy to share, include a call-to-action in every video and create playlists that feature your videos with others.  Need more SEO marketing tips? Contact WSIOMS, your local SEO and SEO Services experts, for help with keyword research and SEO integration that will help your audience to find your carefully created content.   Please follow and like...

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How to become an SEO professional

Posted by on Jul 20, 2020 in SEO |

SEO is a key part of every digital marketing strategy and campaign. If you want to become an SEO professional, you need to understand not only search engine optimisation (SEO), but also the services that complement SEO such as social media marketing and content marketing.   What is Search Engine Optimization (SEO)? Search Engine Optimisation (SEO) is necessary for potential customers to find you on the internet and to be considered ‘relevant’ by major search engines such as Google. SEO requires keyword research, keyword placement and high-quality, engaging website content. Local search, through which customers in your local area can find you – as well as Pay-per-click (PPC) advertising – also form part of SEO.    What skills does an SEO professional need? There are eight top skills every SEO professional needs: Critical thinking to understand the steps required towards a solution. The ability to do keyword research and write content. Technical and programming knowledge to understand what the developer is thinking. Social skills to get along with others, build relationships and learn new things. Knowledge of Adobe or Google Analytics to pull data and a basic understanding of business KPIs.  Be good with Excel to manipulate data for the insights you need. Adaptability, motivation and drive to put the client first and build revenue. A sense of humour to not let the fast pace of the industry get you down. What makes social media marketing and content marketing important to SEO? High-quality, engaging content on websites and social media platforms, done regularly, results in search engines recognising these pages as a valuable content-rich site. By optimising this content with relevant keywords, organic (free) focused traffic will be driven to the specific website or social media pages.  “ A social media marketing strategy must be well-thought-out and be accompanied by conscious online reputation management. Contact us today to find out how WSI OMS can help your South African business with SEO.   Please follow and like...

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Online tools for digital marketers

Posted by on Jul 15, 2020 in Digital Media Marketing, PPC, SEO, Social Media Marketing |

Whether you’re a small business owner or a digital marketer working with a limited budget, you’re most likely trying to get the most value for your money when it comes to online marketing tools. Luckily, there are some great tools available to help you with most of your marketing activities, and many of them are free or incredibly affordable.  Online tools that every business owner or digital marketer should know of:   SEO Tools  SEO Book Tools The latest tools from SEO Book will provide you with all the benefits of the expertise from across the marketplace. The site offers training courses, as well as audio and video content on the latest updates within the SEO marketplace. It also lists the latest tools for growing companies. SmallSEOTools Whether you’re looking to check the authority of a particular domain, conduct a reverse image search for your SEO campaign or check Alexa rankings, the options available through will provide the ideal resource.  SEOToolSet SEOToolSet focuses on the in-depth data that your SEO campaigns need to thrive. Tools include the latest reporting options to gain insight on elements such as link analysis and domain indexing. The data revealed by these tools can help keep your firm moving forward toward its SEO objectives and driving efficiency within your campaigns. Raven Tools From finding and fixing errors within your SEO campaigns to getting rankings from Google, the options within Raven’s tools will keep your campaigns moving successfully forward. Raven’s standalone site-auditor is a great tool to quickly find and eliminate SEO flaws that could otherwise see your content penalised within the rankings. WebCEO WebCEO’s suite of SEO tools will provide you with enterprise-level features for comprehensive SEO campaign management. The company also offers tools for link detoxing and local SEO campaign management to keep your company connected to your local audiences. Tools for content marketing  Outbrain Outbrain helps optimise your content, amplify content reach, and ensures it connects with relevant audiences across your marketplace. You’ll achieve higher engagement across your campaigns and thereby maximise revenue growth over the long-term. Curata Curata is the ideal tool for a streamlined content production and analysis process. The solution helps you to drive content ideation while giving you clear data on the types of content most valuable to your qualified audiences. It also allows you to build a predictable content supply chain that takes pieces from the draft stage through to analysis and their use within the conversion optimisation process. Ahrefs Content Explorer Through the Ahrefs Content Explorer, you can learn the most popular content on any topic. The tool allows you to use filters and sort information via language, traffic, backlinks, and word count among other...

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