How Does the Local Search Algorithm Work?

How Does the Local Search Algorithm Work?

Is your ultimate digital marketing goal to increase your reach when it comes to your local community? This is definitely a worthwhile objective as a focus on local search is known to boost conversions.  In order to master the art of targeting locals in your area, you...
The 5 Most Common PPC Mistakes and How to Avoid Them

The 5 Most Common PPC Mistakes and How to Avoid Them

Pay-per-click (PPC) is an extremely useful tool – when used properly. However, when not fully and carefully implemented, it can be not only useless but also costly. We have identified the five most common PPC mistakes made by online marketers, as well as some...
PPC Campaign Not Converting? Here Are Three Key Reasons Why!

How to combine content marketing with PPC

Pay-per-click advertising works for various businesses despite their size. It is a lucrative way to get more leads and make more money. What many small business owners get wrong, however, is not combining their content marketing with their paid online advertising...
PPC Campaign Not Converting? Here Are Three Key Reasons Why!

5 Steps to Writing Great PPC Ads

Are you trying to sell products online? Then you might be using PPC advertising. Here are five steps to writing great PPC ads: The Headline “On the average, five times as many people read the headlines as read the body copy. When you have written your headline, you...