The Perfect Paid Search Advertising Campaign

The Perfect Paid Search Advertising Campaign

How can you get more out of paid search advertising? Let’s discuss ad conception, creation & how that ties in with your landing page. The Pay-Per-Click (PPC) Model  Pay-Per-Click, or PPC for short, is the model used by Google and other advertising services....
The Best Platforms for PPC Marketing

The Best Platforms for PPC Marketing

We all know that feeling when you login to your various ad dashboards to see how your Pay-Per-Click (PPC) ads are doing and seeing a sudden spike in CTR and a drop in ad spend. This is part of why we run these ads, isn’t it? To feel that smile stretching across your...
The Best Platforms for PPC Marketing

5 Common PPC mistakes to avoid in your business

If you want to benefit from pay-per-click (PPC) advertising, you need to have clarity and intent when integrating it as a digital marketing tool. The most challenging aspect of PPC advertising is that it is by no means an exact science. There is a lot of experimenting...
Tips to use PPC in an inbound marketing campaign

Tips to use PPC in an inbound marketing campaign

Pay per click advertising should form part of any inbound marketing strategy to maximise the reach of the content being promoted. The two should work together to complement and enhance one another. Once pay per click and inbound marketing strategies are pushing in the...