Copywriting guidelines during Covid-19

Copywriting guidelines during Covid-19

There is no way that content marketing can stay the same as the COVID-19 pandemic rapidly transforms every aspect of our lives. Copywriters are quickly adapting to the new conditions, shifting their word choice and tone to suit the new culture and frame of mind that...
5 content marketing tips for financial advisers

5 content marketing tips for financial advisers

Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand. Think beyond written copy The idea of writing a blog might seem...
3 Tips to Keep You Inspired as a Writer

3 Tips to Keep You Inspired as a Writer

We’ve all had those moments when the inspiration starts to dry up just as the deadline looms. We also all come through it – in one way or another. Here are three things you can try to stop you from getting stuck and keep the inspiration flowing:   1.Remind...
6 Ways to Improve Your Writing for SEO

6 Ways to Improve Your Writing for SEO

Traditional copywriting has evolved into quite a different animal with the development of social media and SEO. You may be a beautiful long-form writer or a highly skilled spinner of ad scripts and punchy one-liners, and yet still find the digital world to be a...