5 SEO Tips to drive organic blog traffic

Posted by on Aug 20, 2020 in Blogging, SEO |

Blogs and SEO go hand in hand in the digital marketing industry. If you’ve been neglecting your SEO strategy, you could spend a lot of time on creating content for your blog without seeing the organic traffic you’re aiming for. We’ve rounded up 5 SEO tips to help you drive organic traffic to your blog. Driving organic traffic to your blog with our SEO tips 1. Don’t write blindly  The most common mistake made by bloggers and writers is to think that trending topics will drive massive amounts of traffic to a blog. While a trending topic may be a great way to grab attention, you’ll need to be an established, trusted name in the industry you’re writing for (with lots of followers) to benefit from writing about a trending topic. If you’re not a well-known expert in the industry, you won’t be the go-to resource, and the interest in the trending topic you just wrote about will die off long before a large number of readers find your article or post.  You can remedy this by writing what we call “evergreen content” that will keep attracting the attention of readers for a long time. Evergreen content is not time-sensitive, and stays relevant for long after it has been published, driving traffic to your blog over several months or (even better) years. Evergreen content does not rely on a specific event or trend to remain relevant, instead it remains valuable for readers over a long time and does not need to be updated often to remain factual and correct.  Research is key to understanding if your topic is trending or evergreen. You can research topics by using search engines, keyword research tools (to determine traffic) and by looking at what your competitors and other writers in your industry or niche are ranking for. Another great tool to determine if your content is evergreen is Google Trends. Do a quick search for your topic and you’ll be able to see if your topic has a notable “spike”. If there is a spike, it means that your topic could be trendy (or possibly seasonal) which makes it less applicable in your search for evergreen content. If the line is more or less straight (with spikes and dips), it might be an evergreen topic. Try searching for “Christmas” and “social media” for a demonstration of how this tool works.  2. Understand why people are searching for a specific term  If you want to rank better on SERP, then you need to have an understanding of why someone could be searching for a specific topic so you can write content that answers the question. Google wants to deliver the best search results to its users,...

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Digital Marketing Guide: How to Be a Better Blogger

Posted by on Dec 14, 2019 in Blogging, Digital Media Marketing |

Blogging might be an integral part of digital marketing but, unfortunately, not everyone is a born blogger. We’ve created a guide that will help you to not only write better blogs and target the correct audience, but that will also help you to stay on-trend and improve your reputation as an authoritative source in your industry.   Digital Marketing Guide to Being a Better Blogger: Topics and Targeting If you know who you are writing for and you pick topics that will speak to them, you have half the battle won. Take some time to find your audience, research them and brainstorm topics they will be interested in. Once you’ve determined your audience, you can alter your tone of voice and address pain points they might be experiencing. By speaking to the correct people in the correct way and providing answers to their questions, you’re paving the way to becoming a “go-to” source for issues they experience.  When brainstorming topics suited to your audience, be sure to maintain a balance between evergreen content and trending topics:  Evergreen content will rarely become outdated and can easily be updated with minor changes. It includes topics that will drive traffic to your blog, long after being published (nothing time-sensitive goes in this category).  Trending topics may have a shorter life span, but if the topic is relevant for a short time, it can drive a surge of traffic to your blog, especially if the content has an edge of exclusivity to it. However, don’t rely exclusively on trends to drive the majority of traffic to your blog. If you do, you’re setting yourself up for a large time investment in creating new trendy content all the time.  Writing Here are a few valuable tips to keep in mind when you are writing: Start with an outline for your post (that will guide your writing) and if this outline can be valuable to your audience, incorporate it into your post. You don’t need an outline for every post, but the more complex your post, the more valuable this roadmap becomes to your audience.  Keep your writing concise, but don’t under explain topics. Add just enough information so your post is clear but easy to digest.  Keep SEO principles in mind when writing. Also, remember to incorporate keywords into every part of your post, including the title, descriptions, headers and captions. Earn links from other sites by incorporating (and citing) authoritative data and quotes from industry experts.  Schedule time to go through old posts and update outdated information, maintain links and improve on existing content. Content  Blogging and content creation is not only about the written word. You can experiment with different types of...

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The Best Types of Blog Headlines

Posted by on Aug 13, 2019 in Blogging |

While it has never been easier to create content, it has also never been more difficult to make sure that it stands out from the crowd. Even if your blog posts show up in the top ten search results, you need to be able to ensure the click through with a strong headline. While the way in which you create that attention-grabbing headline depends, to a large extent, on the specifics of your content, there are certain types of headlines that are likely to have the biggest impact on your potential readers and get them to click that link. Here are the five most likely to prompt a favourable response: The “Best” Way to Do Anything Readers want to cut to the chase. If they are searching for information, they want the best available – and they want it now! Giving them a headline that offers “the best” way to do something, promises them that immediate answer. This type of headline performs extremely well when it comes to SEO.   Make it Quick and Easy  Coming second to “the best” are blogs that offer the “quickest” or the “easiest”. Quick solutions that will make the readers’ lives easier will always be attractive. Sometimes urgency will be the motivation behind the click, at other times, ease and convenience. Either way, you can’t go wrong. An Air of Authority  For blogs that are more information-based and don’t entail a specific call to action, nothing is more enticing than an appeal to authority. Phrases like “According to science…” or “Experts say…” are always effective in this regard.  The Direct Address  It’s an old technique that dates back at least to the military recruiters of the late 19th and early 20th centuries (“The U.S. Army wants YOU!”). The direct, second-person address is almost always impossible to resist. For example, “What YOU need to do to write better blogs.”  Contact WSI to help you create an SEO-topping blog. Please follow and like...

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5 Common Mistakes That Are Killing Your Blog

Posted by on Aug 6, 2019 in Blogging |

Blogging is easy, right? All you have to do is pick a topic, throw together a paragraph or two and the job’s done. Well, that seems to be a common perception – but it’s quite far from the truth. Effective blogging is a specialised marketing skill. A good blog has the potential to make your brand a household name, while a bad one can see you relegated to cyber-obscurity. Fully conscious of the irony in blogging about blogging (call it meta-blogging, if you like), we are going to go through the five most common mistakes that bloggers make, why they should be avoided and how you can steer clear of them.  Formal tone and content A blog needs to be a quick, easy read, written in a conversational tone. If you make it too stiff or fill it with jargon, your readers are likely to click elsewhere before they even get past the first paragraph. Relax, think as if you’re chatting to a friend and then say what you want to say in the simplest, most informative way possible. Too Broad or Vague Topics Nothing annoys a reader more than clicking on a link only to find a blog that doesn’t deliver the information it promises or offers too little substance. This is often the result of a topic that is too broad, tries to cover too much ground or offers only basic, general knowledge on the subject. Once you have chosen your subject, zoom in and pick a very specific aspect of it, then address that with a sharp, narrow focus. Try to ensure that the reader sees your topic from a different angle.  Plagiarism This is probably the most common sin in the blogosphere. Keep your content original, use your own voice and viewpoint and never copy and paste. There are only so many ideas under the sun and it’s often necessary to draw on the ideas of your colleagues, but should you need to do so, make sure you cite your sources clearly. Random Posting No matter how good your blog is, it will have a diminished impact if you just post at random, writing on whatever idea comes to mind and not following a schedule. A reader can spot this randomness a mile away and it flags you as sloppy or unprofessional. Before you start writing, develop a content plan that serves your marketing goals. Then execute that plan according to a carefully drawn-up content calendar.   Not Substantiating Your Argument  Just because a blog is informal, that doesn’t mean that you can make statements without backing them up. It may not be an academic essay, but you still need to show proof for your...

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Software Testing Solutions

Posted by on Apr 17, 2019 in Blogging |

Before a software product is released, it has to be tested so that problems can be picked up and fixed. Without this type of software testing, users will encounter problems and become unhappy. Inspired Testing recently published a series of articles on the often-confusing topic of software testing. From the basics and types of software testing to the core terminologies in software testing, you will have all your questions answered. Making Sure Software Is Fit for Purpose Software has to be fit for the purpose that it is going to be used for. Some of the questions that the software testing process needs to answer include the following: Does the software meet the requirements fully and correctly? Does it work correctly? Do all features work? Are there defects in the software? What is the quality of the software? What is the overall risk if the software is live? Agile Testing Many people in the software development industry have heard of Agile, which is a method of developing software that your organisation can learn. Agile is a set of values and principles. Much of the discussion around Agile has to do with following different practices using various methodologies and developing specific tools. While tools might help a team who is trying to follow Agile, they are Agile because of the way they work together, both with clients and other stakeholders in the business. Inspired Testing uses an Agile approach as it allows them to make hundreds of decisions each week in a collaborative way. The company’s software testers also make use of test cases and use cases to pick up bugs and gain insights about the software they are developing. In the software development process, a bug or defect has a life cycle. The defect needs to go through the life cycle in order to be fixed and closed. Inspired testing follows a standard defect analysis process to make sure problems aren’t repeated and that the process cycle time improves. Launching new products in the market requires a long list of software testing practices. From setting up coverage matrixes to make sure that a piece of software has been thoroughly tested to automating certain software testing tasks, performance testing, regression testing and usability testing, partner with them to set up a test plan that will give your software the best chance of success. Please follow and like...

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Starting a Blog? Read Our Advice

Posted by on Feb 25, 2019 in Blogging, Content Marketing |

Content marketing is still a huge part of any successful digital marketing strategy. If you have started a blog, then you probably know how time-consuming (and hard!) it can be to stick to a blogging schedule. Here are a few tips to keep in mind:   Set short term and long term blogging goals Don’t overextend yourself if you have just started blogging. Commit to one post every two weeks to make sure you are consistent with posts. This can be your short term goal. Your long term goal, however, should be a big picture plan. Here are a few goals to consider: Rank highly for your chosen keywords Do four guest posts that link back to your blog Invite four people in your industry to do a guest post on your blog Start a newsletter Increase your blog’s traffic by 40%   Branch out to different topics Did you start your blog to write DIY tips and now you’re not sure what to cover? Consider themes that relate to your blog’s topic. If you started out writing about DIY projects, you can also write about renovation jobs, pitfalls to avoid when completing certain projects, how to find good contractors in your area etc.   Share a bit of personal information Many people balk at the idea of sharing personal stories, but your followers will love it. Give them insights into your personal life, your team at work, or anything that can help you forge a stronger connection with your followers.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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