The importance of promotional emails in marketing

Posted by on Jul 27, 2020 in Articles |

Email marketing is an opportunity to form a virtual relationship with your existing and potential customers.  Promotional emails can take many forms, such as weekly newsletters, customer retention emails and sales promotion emails. Ultimately, the aim of promotional emails and the email marketing strategy is to convert email recipients to customers and create revenue.  But why are promotional emails important in marketing? 1. Email marketing is cost-effective Emails are an efficient, cost-effective inbound marketing tool. They generally have a high return on investment (ROI) and are a great digital marketing tool for small businesses as they are relatively inexpensive to start and maintain.  2. You can reach more mobile customers with email marketing Most everyone has a mobile phone today, and many consumers read their emails on smartphones or tablets.  This makes email marketing an effective way to reach customers anywhere in the world. 3. Email marketing can be automated Email marketing lends well to automation, and this improves the relevancy and timeliness of email marketing campaigns. A digital marketing agency can assist by identifying triggers and workflows that automatically send messages to customers when they take a certain action. 4. Email marketing content is easily personalised Personalisation is becoming important to customers, and they like content that feels more personal and tailored to their needs and preferences. Even something as simple as using a customer’s name in the subject line can result in higher clickthrough rates.   5. It is easy to make email marketing interactive Customers love interactive content such as videos, graphics, music, or other multimedia. Including interactive content in the body of an email keeps consumers engaged, with a greater likelihood of them clicking on a link to access your business website.  6. Email marketing results are easy to measure Email marketing analytics allows you to see which users opened an email, if they clicked on any links or took a desired action.  It also allows you to see how many people unsubscribed, allowing you to adjust your email marketing strategy.  WSI OMS is a digital marketing agency with specialist knowledge of the South African market. Contact us today for more information on growing the email marketing of your business. Please follow and like...

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How to Create Great Inbound Marketing Content

Posted by on Feb 24, 2020 in Articles, Inbound Marketing |

Inbound marketing is different from the old ways of disruptive marketing (or outbound marketing). The reason is that instead of bashing the audience over the head with what you want to tell them, inbound marketing focuses on understanding what your audience needs as well as when the best time would be to give it to them.    6 Tips for Creating Great Inbound Marketing Content 1. Know Your Audience You can’t get away with not understanding your audience when it comes to inbound marketing. Knowing your audience will help you to approach them with both the content and solutions they need at a time when they will be most receptive to it, which will give you better returns on your content creation efforts.  If you create content for an audience you don’t know and understand, you might as well be looking for a needle in a very big haystack, hoping that someone who sees your content will react positively to it. Instead, you should focus on getting to know your audience through research. Your research should cover aspects such as: Their likes and dislikes,  What they need,  How and where they interact, and  What your competitors are doing for the audience.  This will give you valuable and time-saving insights to create content your audience will love.  Tip: Get to know your audience 2. Building Trust Now that you know your audience, you’ll have a good grip not only on what makes them tick, but also about what will be likely to build trust for your brand. When you build trust with your audience, they will be more inclined to share your content and recommend your service or product to their loved ones, thereby reaching a wider audience and potential client pool.  Content that builds trust is authoritative, well-researched, relevant and updated regularly. Good, authoritative content gets shared and linked back too. All this serves to show Google that you are trustworthy and, as a result, will help you to climb the search engine rankings, leading to wider exposure and better brand reputation. Tip: Earn trust with authoritative content 3. Don’t Fake It Because You Won’t Make It Inbound marketing content relies on making connections with your audience through your online presence and, therefore, authenticity is the key to making lasting connections. It is easy to see through the spammy, fake interactions that try to force engagement with some scheme. Besides, most people don’t fall for it in the long run. The key is to balance professionalism with letting the human side of the business shine through. You can be real and fun and professional all at once, and that is something your audience will respond to. Tip: Be real...

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3 Indispensable Tips for Maximum SEO

Posted by on Aug 8, 2019 in Articles |

While it’s no secret to anyone with even a passing knowledge of digital marketing that search engine optimisation (SEO) is the lifeblood of successful online business, what is not so commonly known is how exactly to make your online presence SEO-friendly. Yes, we all know about keywords and so on, but there is more to it than that. Here are three absolutely indispensable tips to keep your website and/or blog truly optimised for search engines: Don’t Write for Search Engines  We’ve come to think that users follow search engines and that the best way to maximise your online presence is to manipulate bots and algorithms through the use of the right keywords. The best approach is actually the opposite. You need to write with your end-user in mind, with the intent to offer quality, useful content, usually with a purchase or other action as your ultimate object. If users find your content helpful, search engines will follow their lead. Keep your keywords in mind of course, but write for people first, not for search engines. Link to Other Sites – And Have Them Link to You  Like the previous point, this comes down to the quality of your content. Great content that people demand will attract the notice of your peers and even competitors and other stakeholders. The more reputable among these will give credit where it is due and link back to you. Customers, reviewers and others will do the same. You should always return the favour, as well as linking back to sources that are relevant to your content. This creates a network of inbound and outbound links that search engines will pick up on and reward. So, don’t only focus on internal backlinks, spread the love and make the circle bigger. Don’t Forget Your Meta-Description  Most bloggers get their titles, body content and keywords right and then forget about the meta-description or throw it in as an afterthought. This is a fatal mistake. Both users and search engines will punish poorly written meta-descriptions, or ones that are too alike. Remember that this is the first thing users will read of your content in the search engine results. If they are not impressed, they won’t click through. In addition, search engines don’t like repetition or duplication. If you have a tendency to copy and paste, Google will not be your friend. Put more thought into your meta-descriptions and make them unique and enticing.   Contact WSI for more guidance in setting up and optimising your online presence. Please follow and like...

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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles |

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer: Communication Communication is the x-factor in a digital marketer. You need to be an awesome communicator to become an awesome digital marketer. You need to insert different types of communication on the right platforms at the various stages of the consumer’s buying journey. Data-Driven Marketing Data is the biggest tool in your arsenal on your journey of becoming a digital marketer. Firstly, you will need to understand where your data lies. There are multiple data sources such as your Google Analytics and CRM systems that you can draw from. As a marketer, you need to know where the data that you are looking for is and secondly, what type of data you are looking for. You need to be sure what metrics you are tracking and what insights you are going to draw from this data. Technical Skills This is the area that most digital marketers struggle with. If you need a landing page, for example, you will need to go back to your website and design team to create this for you. If you rely on designers and developers, it will take longer for you to deliver a project, which is why it is advisable to learn some of the basic technical skills. If you are more focused on big-picture thinking and coming up with winning digital campaigns, then you can outsource aspects of your project such as web development, web design, PPC campaign management and copywriting to a company like WSI OMS. Need some help to execute your digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Articles |

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.   Use Rich Media   Video is the future. It is believed that by 2020, close to 80% of web traffic will be driven by video. That is why it is great news that LinkedIn now offers native video for company pages. It removes the hassle of sharing content via third-party apps like YouTube or Facebook. In fact, LinkedIn found that company page videos are five times more likely to spark conversation amongst members.   Adding original, vibrant images can also boost your page’s appeal. It is a great excuse to take some in-office pictures to show off your facilities and company culture. To make your page even more visually compelling, you can include an attractive header image and change it every six months or so. Header/Banner images are a great means to promote campaigns and products or announce anything new your company is up to.   Shorten Your Updates   When posting updates, LinkedIn recommends keeping them as short as possible. 150 characters or less to be exact. With little room to talk, you cannot babble, so being concise, relevant, interesting and engaging is a must. Try to ask a thought-provoking question or spark a debate about the newest trends and insights in your industry.   Use the 4-1-1 Rule   In a nutshell, the 4-1-1 rule states that if you share an original piece of content (about yourself or your company), you must share an update from another source and four other pieces of content written by other people.   The rule keeps your feed diverse and ensures that the focus remains on your audience’s interests as opposed to it being a bulletin board for all your company news.   Create a showcase page   Showcase Pages are extensions of your Company Page. They allow you to single out a specific brand, business unit or project and tailor your message to a particular niche within your target audience. It is a great tool if your company has a number of unique product offerings aimed at varying audience demographics.   Need help to get your LinkedIn Company Page up to standard? Then contact WSI OMS today. Please follow and like...

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3 Social Media Tools You Didn’t Know You Needed

Posted by on Oct 3, 2018 in Articles |

Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that: Canva Canva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience you can create great-looking content for your social platforms. It has a wide variety of free and low-cost templates, images and fonts to choose from, making the design process a whole lot quicker. Bitly Bitly is a URL link shortener that lets you transform long web addresses into short links to include in your social posts. It is a huge help on platforms like Twitter where there’s limited character space. But this is Bitly’s most basic function. At its best, it is a powerful marketing tool helping you track engagement (seeing how often people have clicked on or shared your links), reach (how many people have seen the link) and it even allows you to create custom and branded links. Later Later is used exclusively on Instagram. It is a scheduling tool which lets you preview and plan your Instagram feed, using a drag and drop function. You can add and switch between multiple accounts, so you can manage everything from one platform. Later also has analytics tools to track your post performance and it allows you to track and repost user-generated content. Need help to boost your social media presence? Then get in touch with WSI OMS today. Please follow and like...

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