Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond…


When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool utilises crawlers to collect evidence of mentions of your brand, your competitors, or any other keyword for that matter, on various social media platforms. Try it now – it’s free for the first 14 days.

Sprout Social 

This one is a great social media management tool for SMEs. It ticks all the boxes in terms of scheduling, analytics, and your inbox, and also boasts integration. Try it free for 30 days.

Social Animal 

If your digital marketing goal for 2019 is to focus more time and effort on mastering the art of content marketing, Social Animal is the tool for you. It makes it easy to research content ideas, analyse curated content, seek out influencers, and monitor your competitors’ content marketing performance. It offers a ‘freemium’ plan, as well as a free 14-day trial.


Create ‘zaps’ or multi-step workflows with Zapier – a social media marketing tool which integrates seamlessly with various apps and allows for multiple users. It also offers a ‘freemium’ plan and a 14-day trial.


Advertising plays a sizeable role in the success of social media marketing, regardless of the size or type of business you’re promoting. AdEspresso can help to kick-start your advertising on social media platforms by simplifying the process of creating, flighting, managing and analysing social media marketing campaigns. Get started with a free 14-day trial.

One of the best and most effective social media marketing tools is having a professional, experienced social media marketing agency in your corner. Enter WSI OMS. Not only do we specialise in social media marketing, but we also offer content marketing, mobile marketing, website design, and website development services. Get in touch with us today for more information.

Please follow and like us: