A social media presence should be a well-integrated part of your company’s online marketing campaign. Not only does it raise awareness about who you are and what you do, it also makes you come across as more approachable: as a company that wants to engage in conversation with clients and potential clients and on the platforms they prefer.

The problem is that, although these social media platforms are more informal than other forms of communication and should be treated as such, most companies often tend to forget that you still need to come across as a professional institution if you want to convince people to buy your products and/or make use of your services. So, what is considered ‘best practices’ when you are a company with a social media presence?

It should be said that there are many pitfalls in this aspect of online marketing and that these pitfalls may vary depending on the type of company you own. That is why it is always best to get professionals in this field like WSI OMS involved, preferably from the very beginning. However, here are a few things you’d do well to remember:

  1. Post regularly: At least between 1 to 3 times a day. Only post again after people have stopped commenting on your last post.    
  1. Don’t post content that has nothing to do with you or the product you are selling and/or service you provide: Also, don’t engage in conversations that don’t have any relation to you or what you do.
  2. When it comes to posting content remember that it’s okay to be provocative, but not offensive. If the content you want to post is on the risqué side and you’re unsure of how it will come across, rather not post it.    
  3. When people post questions, reply to them as soon as possible. An acceptable response time is between 20-30 minutes.

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