Leaving comments on other people’s blogs in the same industry as yours has been a long time practice to generate traffic and links to your own website or blog. Do you still believe blog comments work? Is this now an old practice that no longer works? In my opinion, leaving blog comments is still very powerful.
Blog comments are read by others, especially if they are well written, specific and contribute to the conversation on the blog. The best practice when you want to leave a comment is to begin the comment with positive feedback regarding the blog posting. Then follow-up with an explanation of why you disagree or agree with the blog post. This will add depth and value to the blog.
Here’s a couple of benefits of leaving comments on blogs
Traffic: You can receive direct traffic to your website or blog from people who found your comment interesting. If you leave comments on well written and interesting blog posts, you will be rewarded with a long-term flow of traffic.
Links: When leaving a comment, you will receive credit for back links from the blog post. When leaving a comment, leave a single link with keywords in the anchor text. Always avoid leaving spam comments as these are unlikely to be approved by the person moderating the blog
Branding: Create relationships and awareness in the blogging worlds by participating and contributing. It takes regular and consistent commenting on blogs for your targeted marketing to become interested and aware in what you have to say.
As stated before, I believe blog commenting is still very powerful and relevant today. It is a free and valid way to market your business to the masses.