Social Media includes social networks that allows people to come together by becoming friends.  These social media channels includes video and photo sharing sites, blogs, micro-blogs  and other Web 2.0 related websites.  Social media also includes the sharing of news and social bookmarking of other websites that you have found interesting.

Social media is all about building relationships, no matter how you look at it.  It is all about the human need and equation to share and to interact.  It is about the the conversation with your friends and peers.  It is also about discussing the latest news with your neighbour.  It is taking our basic human need and applying it to this technology we call Web 2.0 aka “Social Media”.

Web 2.0 (social media) is more than just a new technology trend.  It is the social interaction with technology assistance.  Social media users are real people.  They relate, communicate, react, desire, feel, and think just as you do.  They do this with emotion and a passion of life.

Social media is different to other traditional media forms because it allows for interaction and participation by everyone that uses it.  This way of communicating is much different than the traditional way of broadcasting your message on the web.

The old traditional way of particpation is limited to only a couple of respondents and then usually only one at a time.  With social media, everyone has the oppertunity to interact at their time of choosing.  Social media allows every person to easily create their own content and broadcast it to the world.  It allows for collaboration, sharing and interaction.  This isn’t possible with traditional media.

Social Media is here to stay.  Many businesses are already incorporating this channel onto their existing marketing efforts.  Why not join in and start broadcasting your message to the world?

Leave a comment below if you require more information regarding Web 2.0 or Social Media.

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