If you own a business or brand that relies heavily on social media channels like Facebook and Twitter, you may often find yourself spending more time than you’d like on updating your accounts for your fans to read. Constantly pulling up different accounts on your computer or mobile phone can be a time consuming process, and finding unique content while you’re busy with more important things can be a serious distraction to keeping yourself or your employees productive during a busy day. Most likely, you need a way to make posting an efficient process that can be done whenever and wherever you are, even if you’re not at your desk or near your phone.
With tools like HootSuite, Tweetdeck or Sendible, you can keep your social media strategy going in your sleep…literally. With the ability to schedule posts all at once for a week, month or even a year (this isn’t advised – but it’s possible), these tools make managing all of your Facebook and Twitter accounts a snap. You no longer need to log out of one account and go to another. You can even duplicate one post across different social media platforms, making things even more efficient than they were before. Simply select the account or accounts that you want to post to, schedule the post and sit and wait for them to appear in your followers’ timelines.
If you do decide to go with a strategy that allows you to bulk update and schedule posts for your social media channels, make sure that you at least continue to monitor posting activity by others who respond to your posts. Not doing so could lead to a very sour taste in people’s mouths. This lack of interaction isn’t only annoying, but it makes it quite clear that you’ve resorted to a method of bulk posting or scheduling posts which often comes off as impersonal.
You’ll also want to make sure that you address any breaking news or happenings that are relevant to your business or brand pages. Keep an eye on the news and use additional posts when necessary to let people know that you are in fact paying attention to what is going on in your industry. Being able to combine these strategies can save you hours of time in the long run. Additionally, bulk updating and scheduling your posts keeps your business going online even when your offices have closed for the evening, but you can’t automate everything and your social media strategy will still require a personal touch.