The Perfect Paid Search Advertising Campaign

Posted by on Oct 28, 2020 in PPC |

How can you get more out of paid search advertising? Let’s discuss ad conception, creation & how that ties in with your landing page. The Pay-Per-Click (PPC) Model  Pay-Per-Click, or PPC for short, is the model used by Google and other advertising services. The model charges the user’s account for every click on an ad. The amount charged is dependent on the competition for a specific keyword and the user’s budget for the ad campaign. You can gauge competition for a keyword by using the Google Ads Keyword Planner. Make sure you have a Google account so you can use the feature. If you have a Gmail account, you can link that to any other Google services. The keyword “digital marketing” has average monthly searches of 1K to 10K and medium competition. At the time of writing the top of page bid low range is R9.55 and the high range is R41.81. What this means is to be guaranteed of outbidding the competition for the keyword, you need to bid R42 or higher. Generally, the bidding process is fair by giving all bids within the low and high range a fair chance. The number of impressions your ad receives will depend on your budget. Please note the information above pertains to the South African market. Targeting different territories will impact on the competitiveness, search volume, and cost. Keyword research is the cornerstone of any copywriting. If you find a keyword with a high search volume and low competition, you’re well on your way to success. Creating The Paid Search Advertising Campaign  Okay, you have the perfect keyword. What now? Decide on your budget, both Google ads and Microsoft Advertising allows different ways to set your budget. The most common method is setting a daily budget. Both engines will then aim to keep your spend within your daily limit. For this article, we’ll be focusing more on Google Adsense. Choose a budget of at least R100 a day. If your daily budget is too low, you might only get one click per day. That makes it hard to gauge success. You can set up a maximum cost-per-click (CPC). Setting up a maximum CPC will help you gauge over time whether your bid is sufficient for your industry. Great, you have a budget in mind. Consider Your Goal  Placing your first ad is a lot like starting a new blog. Be prepared to make some mistakes and don’t expect overnight success. Since the platforms allow for various ad types, you’ll have to consider your end-goal. Some of the types of campaigns to consider are: Generating sales Leads Website traffic Product and brand consideration Brand awareness and reach App promotion Whatever you...

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Content Marketing: Write Better Meta Descriptions Or Make Improvements

Posted by on Oct 20, 2020 in Content Marketing |

Meta descriptions are important for content marketing because when customers or consumers type your brand name into Google, they are getting an impression of your company whether you like it or not. In this way, you can use meta descriptions as a digital marketing tool. A good meta description will also increase your SEO rankings on search engines like Google.  A meta description can be thought of as the first impression you make during an interview – it can either make or break you.  How To Write A Good Meta Description  Ever hear how marketers go on about using storytelling as a content marketing tool? The same goes for meta descriptions. You need to make your customer the hero of the story. This means that your digital marketing strategy needs to focus on the customer and their needs and wants. Another way to ensure your meta description is successful is by making sure that it matches your brand image and brand message. The description should also make sense when used on different content marketing platforms. Lastly, meta descriptions should just sound good and make potential customers feel good, while also maintaining your brand’s identity.  Three Important Factors To Consider When Writing Meta Descriptions Your customer’s problem You need to show your customers that you are aware of and understand their problems – their pain. You can do this by describing the specific challenges that your customers face. Showing emotion and offering a solution to their problem are also effective ways to show that you care. If you are unsure about your customer’s needs then you need to ask them, so that your content marketing strategy can really pull at their heartstrings.  Your business’ solution This is your opportunity to state how your products or services can alleviate their pain and problems. The outcome – both in results and emotion This final step will act as the differentiator between a good and great meta description. It’s important to show your customers the result of your solution, including how it will feel and what their life will look like. It’s a great idea to use emotion and discuss your brand’s beliefs when doing this.  Even though meta descriptions are just a few characters, they make a huge difference to your SEO rankings. They show your customers that you are caring and relatable; while also making a great first impression. Meta descriptions are a great digital marketing tool and if you can spend hours writing blogs for your brand’s content marketing strategy, then a short meta description won’t hurt!  Please follow and like...

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What to Do If Your Target Audience Isn’t on Social Media

Posted by on Oct 17, 2020 in Social Media Marketing |

Social media marketing is the most popular way to reach potential clients since everyone has a smartphone in their hands. What do you do when your target audience isn’t on social media, though?  Although social media is at the forefront of marketing, there are other ways to reach your target audience without social media marketing. Here are some useful tips that will help you connect to potential clients:  Keep your social media accounts active  Even if your target audience isn’t on social media, it doesn’t necessarily mean that you should abandon your social media platforms altogether. Once somebody has heard of you, they will usually check out your company’s social media platforms to make sure that your company is legit. Hold their interest and establish your company as an authoritative figure by constantly sharing relevant content that lets them know you are passionate and knowledgeable about your field. Standout by establishing yourself as an industry expert Establishing yourself as an expert in your field will allow for more potential customers to come across your brand when doing their research. To do this, you need to create helpful resources for your target audience to use. A great example would be a blog that discusses the core issues and questions people may have when using your product or service. HappyFox is a useful example of the above. Start a podcast  Podcasts are a great way to share knowledge and connect with your audience. With millions of people tuning in weekly to listen to podcasts, you are sure to tap into your target market at some point. Providing a podcast that is both informative and entertaining will ensure that listeners keep coming back for more, as it’s both helpful and a great way to keep people entertained on their way to work, or even at work. Check out the Marketing Speak podcast as a good reference in terms of how you can approach it.  Conduct research and compile white papers By conducting original research on your industry and putting together an in-depth report on a key topic, you will easily manage to connect with and inform your target audience. Giving people useful statistics and data will help you establish your brand as an industry leader and you will, in turn, be quoted by other key individuals and organisations. You can also provide the information via a white paper, which highlights the problem and gives solutions.  Contact WSI OMS for help with social media marketing  By trying out the above-mentioned methods as a way of connecting with your target audience, you will be able to easily connect with them in a user-friendly way, without having to break the bank either on fancy marketing...

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Bankruptcy law firm

Posted by on Oct 15, 2020 in Website Development |

We recently started doing content marketing for a bankruptcy law firm in Connecticut. With expertise specializing in bankruptcy, foreclosure, credit card debt, tax, and small business bankruptcies, Connecticut individuals can be certain you will be in the best legal hands. Dealing with bankruptcy  Experiencing financial difficulties is not an easy mountain to climb. However, bankruptcy is a legal process that helps settle your debts and provides a clear path to a fresh start. Whether you have already filed or just are considering bankruptcy, it is advisable to consult with a bankruptcy law firm. This will help maximize the benefits stipulated to you by the United States Bankruptcy Code. The common procedure is your assets become liquidated to cover your debts. There are several services a bankruptcy law firm offers to help navigate this process  Bankruptcy notice serving. In certain situations, your creditors can apply to have you made bankrupt. A good law firm on your side can help you to achieve a positive outcome. Foreclosure. With years of training and experience, our team will apply themselves to successfully defend your foreclosure case. When looking for a foreclosure attorney, Connecticut folk need look no further. Credit card debt relief. Connecticut, we can negotiate with creditors and attempt to lower the amount of your debt so that it fits with your ability to pay off your debt. Tax attorney. For vital guidance on tax matters – a tax attorney – Connecticut can rely on our experts to advise individuals on tax laws and disputes. Small business bankruptcies. If you are a small business owner facing financial difficulties, we will provide you with legal assistance in filing bankruptcy or help you get back on track. Common bankruptcy options  Chapter 7 bankruptcy. Once the debtor files bankruptcy, a trustee sells all of its assets. The proceeds of the assets will then be distributed to the creditors. Chapter 11 bankruptcy. A debtor proposes a payment plan of between three to five years to cover their debt and avoid liquidation. With decades of experience representing secured creditors, we can ensure you the best possible outcome of your bankruptcy process. WSI OMS  Adding relevant content to your website in the form of blogs, your website is recognized by search engines as a valuable content-rich site. For more information on content marketing and other digital marketing strategies, contact the team at WSI OMS today. Please follow and like...

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The Best Platforms for PPC Marketing

Posted by on Oct 15, 2020 in PPC |

We all know that feeling when you login to your various ad dashboards to see how your Pay-Per-Click (PPC) ads are doing and seeing a sudden spike in CTR and a drop in ad spend. This is part of why we run these ads, isn’t it? To feel that smile stretching across your face as you see the first results – even if they might only start paying off in a few days’ time since launching an ad campaign. It’s become an effective tool for inbound marketing, but with so many platforms popping up and changing ad choices, which ones are considered to yield the best results?  Our list of top PPC platforms  Google Ads Since Google is the most popular search engine, it only makes sense that this platform will remain one of the top options for online advertising. Amazon Your distinguishing advantage with Amazon is that you have an audience that is already intent on buying. Bing Ads Not as powerful as Google AdWords, but keep in mind that Microsoft installs Bing as its default browser on Windows 10, so its reach is wider than you might assume. Facebook Ads Being the most popular social media network in the world, Facebook is still one of the top places for targeted ads.  Twitter Ads Perfect for concise and powerful ad copy, with various campaign types. LinkedIn Ads If you’re hoping to get your content in front of industry professionals or for B2B connections, this is the answer.  As a side-note, PPC trends for 2020 suggest that using video content in advertising will continue to dominate, simply because it has the ability to retain attention and elevate brand identity.  If you would like to consult with a digital marketing agency on the perfect PPC strategy for your business, contact WSI OMS today. Please follow and like...

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