How to Write Impactful Email Marketing Campaigns

Posted by on Jan 21, 2020 in E-mail Marketing |

Want to learn how to write a high-impact promotional email and improve your email marketing strategy? We’ve put together a guide that will not only help you formulate your message more clearly, but that will also convert subscribers into loyal, paying customers. Tips to Improve Your Email Marketing: Grab Their Attention from the Start Your subject line and preview copy need to stand out and make your reader want to open the email and see what you’ve got in store. Keep in mind that you are competing for attention in a mailbox crammed full of promo emails. So, take your time to carefully formulate these two sections. In need of inspiration?  Look around for catchy email subject lines and create your own content from those examples.  Know Your Audience If you want to have your reader’s eyes glued to your email, you’ll need to know what makes them tick and how you can solve their problems for them. Research your audience and pinpoint what the struggle with, then offer them the solution from the get-go. Adding value is a certain way of getting casual readers converted into paying customers. The other side of knowing your audience is to understand what will make them click the trash button on your email. By avoiding spammy behaviour, copy that sounds unnatural as well as ‘salesy’ and other triggers, you’ll see a higher conversion rate from your email marketing efforts.  Paint a Picture Colours, literary devices, buttons and designs can help you communicate your message clearly and concisely. Email content should be limited to only a few paragraphs, so make good use of the space you have by introducing visual aspects combined with the right copy to pack a powerful punch in your email. Don’t go overboard with visual aspects though! The idea is to be memorable, not overstimulating. Emotive words, good design elements and a strong call to action will help you to communicate your message in an impactful but tasteful way. Set a Goal and Be Laser Focused Each email you send out needs to have a specific goal in mind. In addition, it must be finely tuned to reach the target audience. There’s a world of difference between an email you’ll send to a new customer and the one you’ll send to a repeat customer, so don’t get those wires crossed. If you are not clear on your goal, your copy will be all over the place, and you’ll confuse your reader who will merrily run over to your competitors with clearly formulated messaging. Get a Little Personal It is becoming more and more important to show a little personality when trying to stand out from the myriad of competitors...

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Triggered Emails: What They Are and Why You Need Them

Posted by on Jan 10, 2020 in E-mail Marketing |

Email has been around for a long time. And, despite the rise of instant messaging apps, social media platforms and enterprise collaboration tools like Slack (which incidentally positions itself as ‘the alternative to email’), email is not going away any time soon. Part of the reason is that it is such an effective marketing tool. If you are looking to up your email marketing game, triggered emails are the way to go. Triggered emails deliver content and messaging that’s relevant to the stage a customer is in their journey with your brand. They target leads at specific points in the sales funnel to nurture and gently guide them towards conversion. Types of Triggered Emails  Triggered emails may include welcome emails that are sent when someone new signs up to your mailing list, as well as cart abandonment emails, to remind potential customers that they have yet to complete an order. You will need to create these emails and organise them by pre-set triggers. This email marketing automation takes the pressure off you, all the while ensuring that your customers remain engaged and interested in your business and its offerings.  Why Triggered Emails Must Anchor Your Email Marketing Campaigns  Triggered emails work to your advantage because they are designed to push a potential customer ever closer to making a purchase. They are considered to be an important part of both email marketing and content marketing, and have been proven to boost sales. According to statistics released by Bouncex, marketing software manufacturer, batch-and-blast emails generate only about $0,04 in revenue per send for the average e-commerce retailer, whereas behaviourally triggered emails generate $0,95 in revenue per send. That is quite a substantial difference. It signifies just how essential triggered emails can be to any company marketing strategy.  Here at WSI OMS, we are determined to help brands realise the untapped power of triggered emails. Powered with marketing automation, triggered emails do the heavy lifting in the backend, leaving you time to work on the other areas of your business. Contact us today to get more information on how to maximise the benefits of triggered emails. Please follow and like...

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What’s New for Digital Marketing for Your Business in 2020

Posted by on Jan 6, 2020 in Digital Media Marketing |

While the digital marketing industry is always changing, 2020 promises to be an especially exciting year for social media marketing, content marketing and SEO. Here’s a forecast of what’s in store for the year ahead. Digital Marketing in 2020  Here’s a forecast of the top four digital marketing trends for your business in 2020: A New Kind of Content It should come as no shock that content remains of the utmost importance in digital marketing, but in 2020 we’re expecting audience interaction to bring about the biggest change to content marketing.  The digital generation gets bored easily and is, therefore, always looking for the next big thing. And, that’s why it’s no longer good enough to put content out there to sit and gather virtual dust. Companies will need to make their content interactive to be noticed. Interactive content is engaging, stands out, keeps eyes on your page for longer and is more likely to be shared by audiences. Plus, there are limitless ways to make content interactive including:  Virtual reality (and its fast-growing relative, augmented reality),  Chat bots with improved AI, and  The use of video in ground breaking ways.  If executed correctly, interactive content won’t just keep audiences around for longer, it will also help marketers to gather important information about audiences, which will allow them to create highly personalised content (see below). Personalisation In addition to making content more interactive, creators will also need to focus on personalising content for unique viewers. With all the digital noise around, audiences are becoming more adept at tuning out generic content. This is forcing content creators to shift drastically to focus their energy on personalised marketing efforts to individuals rather than mass audiences.  The good news is that many forms of digital marketing lend themselves well to personalisation. The key in personalisation will be in executing the following successfully: Creating content that is based on good quality data,  Segmenting markets properly, and  Showing a deep understanding of what each segment will respond to.  Success awaits marketers who send a sincere, personalised message to the correct audience.   Recognisability and Influence While these factors are hardly new to marketers, brands will face increased competition from individual influencers to gain trust from audiences. Social media, blogging and vlogging are the playgrounds of influencers. But, even traditional forms of marketing are increasingly being taken over by influencers and smart brands are making use of virtual stars to push their messaging. The shift in influencer marketing continues to be focused on micro-influencers. While they may have smaller follower counts, they still exert a strong influence over those who trust them. This trend is  leading to smaller businesses making use of influencers to communicate their...

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3 Social Media Predictions for 2020

Posted by on Dec 20, 2019 in Social Media Marketing |

Social media plays an integral part in your company’s digital reputation and should, therefore, have priority placement in your digital marketing strategy. If you’re wondering how to dominate the social media sphere starting from next year, here are a few predictions in terms of what to expect.  Instagram Will Remove its ‘likes’ Functionality We hear you! How will brands measure the impact of a campaign if they cannot see the exact number of how many people liked a post? Not with ease! Brands will have one of two options to ensure that their campaign success is still measurable:  Run Instagram ads, or  Pay an influencer. Running Instagram ads will probably be a safer option. Instagram seemed to be serious about getting rid of this functionality, claiming that it is for the greater good. In reality, it is a move that will likely see a sizable increase in the platform’s bottom line. However, if this change does come into effect, advertisers are also potentially going to set their sights on making their mark on another platform altogether. The final decision is said to be released early next year.  Social Will Start Affecting Search  There has been much debate over just how much a company’s social media following and reputation affects its SEO rankings. In 2020, it is predicted that social will start having a much more powerful and noticeable effect on search results. This means that brands should start working on improving their social media presence now in order to benefit.  Free Social Media Scheduling Tools  There is talk amongst digital marketing professionals that Google may soon introduce a free social media scheduling tool. If this is indeed true, brands’ social media related expenses are sure to decrease quite substantially, leaving them with more budget for paid advertising.  Looking for assistance with social media marketing? Allow the experts at WSI OMS to lend a hand. Contact us for more information today. Please follow and like...

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Web Design Trends for 2020

Posted by on Dec 19, 2019 in Website Design |

Your website is the heart of your business. It is where consumers go to learn more about you, explore what you have to offer and size you up against your competition. As such, it makes sense to pay close attention to the quality of the user experience that your website is providing. One way in which to do that? By keeping up with, and implementing, the latest web design trends. Here is a look at some of the hottest web design trends for 2020 and beyond. Personalisation One way to ensure that your brand comes across as relatable via your website is to personalise it as much as possible. In order to do this, you will need to understand your various types of consumers by creating buyers’ personas and then creating specific, personalised content for those personas.  Voice User Interface  Voice search using Google has been growing in popularity for a long time now. 2020 web design should seek to take advantage of this widespread preference and implement voice search functionality on the website itself. It is also important to take note of how consumers are phrasing their voice search queries. Then, factor this information into your website’s SEO. Chatbots Chatbots were a massive web design trend of 2019, and they are certain to continue to dominate throughout 2020. They not only offer a greater sense of personalisation and provide the illusion of an ‘always-on’ approach to doing business, but they also save your business time and money by reducing the need for a large customer support team.  Minimalism  The functionality of a website is imperative, but aesthetics play a role too. Next year, do your best to keep your website interface clean and simple. Yes, minimalism is still the only way to go.  Need help with creating an incredible website from scratch or with a website redesign? Contact the experts at WSI OMS! Please follow and like...

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