Social media agency tips to increase web traffic

Posted by on Aug 5, 2020 in Social Media Marketing |

Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site: Complete your social media profiles Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count. Draw attention to great content on your blog You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximise visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog.  Make your content easy to share Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click. Study your audience to find the best times to post content It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research. Make your content visual People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So, make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention. WSI OMS is a proud member of the global WSI digital marketing family and has helped businesses like yours with digital marketing campaigns. Our services include PPC advertising, mobile marketing and SEO optimisation. Contact us to find out why we’re one of the top local social media...

read more

Boost your SEO Marketing with meta descriptions

Posted by on Aug 4, 2020 in SEO |

Choosing the right keywords is an important part of SEO marketing, but don’t forget to optimise your pages for Google with well written meta descriptions. The 150 character limit can be challenging to get used to, but it is used to convince audiences to click on your search result. The more clicks you get from those search results, the better your click-through-rate (CTR) will be. If you’re looking to improve your meta descriptions, follow this step-by-step guide. How to improve your meta descriptions and boost your SEO marketing  Keep the tone simple and conversational  The tone of the description must be straightforward and conversation while still being in line with your brand voice. This may seem like a delicate balancing act, but there’s no need to overthink it. The important thing is to encapsulate the essence of the page content in a simple and attractive way. Don’t forget about your primary keyword  This is a fun challenge for a copywriter: to include the primary keyword and a natural way that makes sense to the description. It’s vital to include the keyword in your description, as well as your meta title. Include a call to action Finish off your description with a tangible call to action for the reader. “Find out more…” or “Learn more here,” for example. A basic description of the content might be enough to attract a click but often, readers need that definite nudge. Use active voice  Passive voice has its place, but it should be a no-no in most marketing writing, especially in a meta-description, which is meant to be short, sharp and direct. So always stick to active voice.  Provide an accurate description of the content  Don’t try to trick the reader into clicking with a description that doesn’t actually fit the content. Let your description be an accurate reflection of your page’s content.  Keep it as short and start with primary keywords  Although the maximum length for meta descriptions is 150 characters, only the first 120 characters usually get displayed in the search results. This means you need to be sure to get your main message across before that cut-off. Write a meta description for each page  Don’t copy and paste one meta description across various pages. Each and every one of your pages must have its own meta description.  As a leading digital marketing agency, WSI OMS specialises in providing you with effective social media marketing, pay-per-click advertising, mobile content marketing, and SEO marketing. If you need help with your SEO marketing strategy or any other digital marketing activities, contact us for more information.  Please follow and like...

read more

Social media marketing: Planning a Successful LinkedIn Group

Posted by on Jul 28, 2020 in LinkedIn, Social Media Marketing |

As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community.   Digital marketing: Checklist of key components to set your network up for success    Build a team  Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions. Who can assist with group management? What will their obligations and duties be? How will you uphold correspondence and accountability? Define the culture and guidelines  Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented. What is the aim of the group? Who should join? What are the requirements for membership validation? How should members use the group? What are the rules and regulations for discussions? How will the rules be upheld? Develop a conversation strategy What topics are participants interested in discussing? How often will your team post and/or comment in the group? What daily, weekly, or monthly themes will be relevant to your group? How will you ensure that individuals feel welcome? Are there members with whom you can collaborate as community leaders? How will you reward active participants? Finalise the details  Confirm that your group name is specific and concise Upload a clear and relevant logo Complete the group description and rules Share your first post to set the tone of the community Visit your LinkedIn Groups today: Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved.  Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

read more

The importance of promotional emails in marketing

Posted by on Jul 27, 2020 in Articles |

Email marketing is an opportunity to form a virtual relationship with your existing and potential customers.  Promotional emails can take many forms, such as weekly newsletters, customer retention emails and sales promotion emails. Ultimately, the aim of promotional emails and the email marketing strategy is to convert email recipients to customers and create revenue.  But why are promotional emails important in marketing? 1. Email marketing is cost-effective Emails are an efficient, cost-effective inbound marketing tool. They generally have a high return on investment (ROI) and are a great digital marketing tool for small businesses as they are relatively inexpensive to start and maintain.  2. You can reach more mobile customers with email marketing Most everyone has a mobile phone today, and many consumers read their emails on smartphones or tablets.  This makes email marketing an effective way to reach customers anywhere in the world. 3. Email marketing can be automated Email marketing lends well to automation, and this improves the relevancy and timeliness of email marketing campaigns. A digital marketing agency can assist by identifying triggers and workflows that automatically send messages to customers when they take a certain action. 4. Email marketing content is easily personalised Personalisation is becoming important to customers, and they like content that feels more personal and tailored to their needs and preferences. Even something as simple as using a customer’s name in the subject line can result in higher clickthrough rates.   5. It is easy to make email marketing interactive Customers love interactive content such as videos, graphics, music, or other multimedia. Including interactive content in the body of an email keeps consumers engaged, with a greater likelihood of them clicking on a link to access your business website.  6. Email marketing results are easy to measure Email marketing analytics allows you to see which users opened an email, if they clicked on any links or took a desired action.  It also allows you to see how many people unsubscribed, allowing you to adjust your email marketing strategy.  WSI OMS is a digital marketing agency with specialist knowledge of the South African market. Contact us today for more information on growing the email marketing of your business. Please follow and like...

read more

Influencer Marketing: All about micro-influencers

Posted by on Jul 24, 2020 in Digital Media Marketing, Social Media Marketing |

If you’re looking into influencer marketing to boost your brand, but you’ve got a limited budget, consider partnering with micro-influencers. Micro-influencers promote brands, product launches and services while making use of the power of niche marketing. Here’s how it works: Who counts as micro-influencers?  Later describes micro-influencers as people who have a significant, but not massive, social media following. This number is subjective and can range from anywhere between 10,000 to 500,000 followers. The exact number usually depends on who you talk to and the influencer market you are targeting. Micro-influencers have specific niche audiences that are deeply engaged and connected to them. Whether you’re a beauty, fitness, fashion, lifestyle, wellness, food or travel brand, there is probably a large pool of micro-influencers available to reach out to. How do micro-influencers differ from macro-influencers?  For starters, major social media influencers (or macro-influencers) have attained some sort of “celebrity status”. These types of influencers often have hundreds of thousands (or even millions) of followers, and it probably costs an arm and a leg just to have them promote or endorse a brand’s product or service. These types of influencers also tend to lead more lavish lifestyles than your average consumer. Some extreme and notable examples of influencers that fall into this bubble are the Jenners and Kardashians. On the other hand, micro-influencers are much more like your everyday consumer. Although the criteria of who qualifies as a micro-influencer remains very subjective, they are overall more relatable and personable to their niche audience. If they were to recommend a product or service, it might seem more like a trusted recommendation from a friend rather than a celebrity endorsement. Why should I partner with micro-influencers?  Micro-influencers can be extremely valuable for your brand because they’ve already built a strong following. They’ve established a certain level of trust and a relationship with their followers through their personal brand. As a marketer, collaborating with micro-influencers can help you cast a wider net to increase your brand visibility. Here’s how: By expanding reach:  Whether you want to promote a campaign for your business or promote a new product/service, working with a group of micro-influencers can help you reach a wider audience. They can promote your brand using videos that will help ignite your marketing campaigns or other types of content. It’s also more important than ever before to understand the importance of using Instagram Stories for business, especially when it comes to influencer marketing. By helping you build lasting relationships:  Working with micro-influencers can help you build lasting relationships with their followers. Studies have shown that influencers with a smaller following have a much higher engagement rate than top-tier influencers. Rather than just tagging your business or brand in...

read more