According to statistics, around 42% of South African internet users watch videos on their smartphones. It is no wonder why countless brands are turning to video marketing to really make a splash within the digital realm. While creating video content is one thing, the real challenge comes in when it is time to promote it. SEO for video marketing is different from SEO for regular content marketing. Here is what you need to know. 

Focus on SEO for Your Website 

Optimising a video for search is heavily dependent on the digital marketing authority of your website itself. Therefore, if your on-page and off-page SEO is great, there is a much higher chance that your video will rank better in search results. 

Choose the Right Video Hosting Platform

The video hosting platform that you opt for should be decided based on what you wish to achieve with the video. For instance, if the goal is to promote brand awareness, you should consider YouTube or Vimeo. If you are striving to increase the number of visits to your website, then it is better to embed the video on your website itself. There are many alternative hosting platforms that allow for this. 

Write a Transcript 

Think about how many people may want to view your video but do not have their earphones handy. Also, Google is unable to ‘scrape’ content from videos effectively yet. Hence, the reason why it can be beneficial to include a transcript below the video. This will likely improve web page rankings and your video’s rankings all at once. 

Need help with video marketing SEO? Here at WSI OMS, we specialise in all aspects of digital marketing including SEO, inbound marketing and social media marketing. Contact us now for more information on how we can assist you. 

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