The latest techniques for social media marketing posts seem to be forever changing and it can be quite hard to keep up. While it’s definitely advised that you post short snippets for your Facebook, Google+, Twitter and similar accounts, it is also strongly recommended you take the time to make longer posts with valuable content for your consumers. Content marketing is about more than just posting information on your products or services. The content should be interesting and helpful to your consumers. It’s pointless writing a post no-one ever sees, so make sure you heed these tips to ensure the visibility and success of your social media posts:

  • Create posts that readers are likely to share. Industry specific advice, interesting information or even how-to content is most likely to be shared. Think of what the reader wants to see and then build their trust, earn their respect and share with them.
  • Give power to your headlines. Headlines are the first encounter a consumer will have with your post. Make it interesting and intriguing. Create headlines which make readers want to learn more.
  • Write longer posts in order to capitalise on more content being indexed, the opportunity to use long-tail keywords and to increase the opportunity for more back links. Make sure the content is actually valuable and not just repetition. While you want the content to rank well for SEO, you also want your consumers to find the posts interesting so that they share them and don’t hesitate to spend time reading new posts in future.
  • Set the scene with bigger and better images. Images are a great way to grab the attention of your reader. Make the images attractive and include interesting info-graphics. A visually stimulating post is certainly one which is destined to grab your target audience’s attention.
  • Include share buttons at the end of every post. Including social media buttons at the end of every post will encourage your readers to share it with others who might be interested in the same content.

Achieve social media marketing success with the help of WSI

At WSI we provide social media marketing services that will transform your online presence. With our tips, advice and professional services, your social posts can become of more value to your consumers as well as to your online marketing campaign.

To learn more about our social media marketing services, contact us at WSI via email or telephone today.

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