Local search engine optimization (SEO) helps your small business to be visible to consumers searching online for products and services in their local area. Working with a digital marketing company will make your business appear in local search results. And, as a small business owner, bang for your buck is essential. Here are 6 tips to boost your local online marketing with sound SEO practices:
Provide Top-quality, Pertinent Information
The definitive way to keep Google, as well as other search engines for that matter, happy is to deliver authoritative, evergreen content. It will improve your search engine optimization because Google looks for pages that contain top-quality, pertinent information about the searcher’s query. The bonus is that quality content is what your current and future customers are going to share
Consider the Best Way to Use Google’s RankBrain
Google’s RankBrain is part of the algorithm which infers how users find pages that do not have the exact words that they searched for. Using compound, multi-word keywords (long- and medium-tail keywords) helps RankBrain link you to thousands of similar keywords.
Target a Core Term for Keyword Optimization
Using your keyword list in your site’s content needs to be done properly. Ideally, each webpage should target a core term and a collection of related terms. However, for the sake of a better user experience (which in turn leads to longer time spent on your pages and increased social sharing and links to you), the content needs to flow naturally.
One-Minute Videos Are Easy to Watch
Digital marketing involves charming existing clients and new leads so that you can develop faithful relationships with them. Video ticks both these boxes for the following reasons:
- Video content makes for good user engagement.
- It shows you value their time – a one-minute video is far easier to absorb than a 300-word article.
- Bonus: Video is a great SEO tool when you integrate them into the rest of your content, use titles and descriptions to make them searchable and enhance their audio and visual quality.
Consider a Google My Business Listing
How people perceive your business can make or break you. A well-optimized Google My Business listing gives you a measure of control in managing your online reputation, while at the same time increases your chances of appearing in Google features like the Local Pack and Maps
Key Information Must Be Clear
Make sure that key information is clearly marked and easy to find:
- Tell page visitors how they should go about doing business with you. For instance, do you want them to call, pop in or email for additional info?
- Display your location and operating hours.
- Offer a phone number, email, social media messaging options, and/or live chat.
We Can Help Your Small Business Appear in Local Search Results
Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including local SEO and local leads solutions that can be customized for your business. For more information, contact us today.