Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.
Keep an Eye out for Broken Links
Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.
Use Competitors’ Links to Your Advantage
Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.
Get Important Sites Involved in Your Link Building Strategy
Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.
Create Guest Posts
There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).
Turn Mentions Into Backlinks
Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.