The benefits of using email marketing in your 2020 marketing strategy are that this type of marketing can be highly targeted, customised to reach your intended audience and the performance is fully measurable. 

Refresh your 2020 marketing strategy with these 5 email design trends: 

1. Adopt AMP

AMP in an email allows the recipient to respond to a survey or complete the purchasing checkout process from the email itself, without being redirected to the landing page of a separate website. Users can even fill out forms and subscribe to a service from the email itself. 

2. APNG Animations

GIFs will always be popular, but in the coming year, animations will go a step further with high-resolution APNG images. APNG animations fill the whole screen with a visual image, allowing no space for distraction.

3. Gamification

The use of gamification in emails prompts the recipient to play a game within the email, without leaving the inbox at all. The reward for completing the game would then be incentives such as discounts or something for free. 

4. Minify Email Design

The trend to minify email design has the value of highlighting the purpose of the email, instead of overwhelming the reader with unnecessary clutter. Minifying consists of ample white space with illustrations that present a monochromatic effect. 

5. Typography

Nothing makes a reader exit an email faster than the first perception of ‘another boring email’. Industry development means more readers can now view web fonts in their email, giving scope for the use of different fonts. One can even send emails with no imagery and only bold typography. 

Email marketing is one of the lower-cost marketing solutions. WSI OMS in South Africa can help you build interactive relationships with existing and prospective customers. Contact us to find out how email marketing can maximise your customer retention rate. 

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