When it comes to digital marketing, pay per click advertising is a great way to get more leads, a lot more website traffic and better brand awareness in general. However, PPC is not as easy as it sounds. In fact, some might even call it an art… an art that requires plenty of time and dedication to master. If you’re struggling to get it right, save yourself the hassle of figuring out the pitfalls and look at WSI OMS’ list of 5 common PPC mistakes you need to avoid:
- Using broad match keywords only
Not only can broad match keywords be incredibly expensive, but they may also waste your money by appearing in search results that aren’t relevant to what your business offers. Phrase match and exact match keywords will help to ensure that your budget is always used wisely.
- Not using negative keywords
Negative keywords also help to ensure that your ad only appears for relevant search results, saving you more money in the process.
- Avoiding too many ad groups
By creating multiple ad groups, you can target your ads more specifically and increase your chances of accumulating more valuable clicks.
- Generic ads
Make sure that your ads stand out from the crowd! Boring, generic ads won’t grab anyone’s attention and will ultimately lead to a disappointing click-through rate –nobody wants that!
- Not tracking your progress
If you don’t keep an eye on things like your PPC click-through rate and the actual search terms that caused your ad to appear, you will be wasting your money. If there is room for improvement, make the effort to do what you can to make those improvements and maximise the success of your campaign.
Are you looking for assistance with pay per click advertising? WSI OMS is an online advertising company that you can count on for this kind of expertise. Contact us today for information on how we can help you.