Having a blog is a useful tool for businesses looking to increase their online visibility and connect with customers. However, to stand out in the competitive world of digital content, you need to implement SEO tips in your blogging. Here are five traffic-boosting SEO tips to use:
1. Keyword research
Research keywords of what your customers are searching for and what is currently trending, as this will save you a tremendous amount of time and effort towards driving more traffic to your blog. There are several useful tools that you can use, for example, Keyword Planner and Google Trends.
2. Optimise images for SEO
Including images on your blog makes it easier to read, but also offers an opportunity to add keywords to the page. Use the image file name, alt text, and caption text to do further search engine optimisation on your blog.
3. Add internal links
Linking internally on your content helps search engines know the validity or relevance of your page and will keep your readers on your site for longer. Having a link building strategy will raise other related pages to search engines and boost your blog’s performance.
Hitwise reported that almost 60 percent of online searches are done on a mobile device, and Google will first display mobile-friendly results. Ensure that your website design is responsive to mobile and only has one URL to help your SEO come back to your site.
5. Evergreen content
Focus on writing content that won’t go out of date within a few weeks or months. Plan your content marketing in a way that it is dateless and always relevant. Also, recycle your old posts by updating them once a year.
It is essential to use good SEO practices in your digital marketing strategy for your blog to get more traffic and will give you that edge over your competitors.