SEO (search engine optimisation) is a key part of any digital marketing campaign to guarantee potential clients find you and your website on the internet. To get more traffic to your website, you must boost your search engine rankings. One way to do this is by gaining backlinks for credible industry websites. Earning backlinks can be challenging, and requires networking, content marketing and utilising the right tools. Here are four ways to get more hyperlinks pointing to your website and boost your SEO in 2020.
1. Create Link Round-Up Posts
Everyone wants expert tips and opinions on succeeding in our career or business. Publishing expert content round-up posts on your website not only provides useful information, but experts you mention will often re-share or even link back to the post from their sites.
2. Connect With Clients
Connect with clients who have a digital presence and well-established website. Then get your guest post published on their website. This is a win for everyone as they get free quality content and you get backlinks from their website.
3. Connect With Experts on Facebook Groups
Join the Facebook groups in your industry to connect with bloggers or marketers. Add value to the group by sharing relevant industry trends and insight. If you share your content, it must be highly relevant to the audience of the Facebook group.
4. Post Case Studies and Industry Statistics
Content creators often link to research-backed case studies and statistics. Case studies create more visibility within a specific section of an industry, and you will have a better chance of others linking back to it if your blog post is filled with original, data-driven insights that include case studies.