LinkedIn marketing is becoming more and more popular amongst both B2B and B2C authorities, opening up a new world of opportunity when it comes to interacting with other professionals. However, while it may seem to be a relatively straightforward form of social media marketing, LinkedIn marketing comes with a number of potential pitfalls. Here are 4 mistakes that every marketer needs to avoid making in order to achieve, and maintain, success on this professional platform.
Posting Content without Thinking about Audience
So, you’re dedicating time to creating long form content and posting on a regular basis – great! But have you taken the time to consider who will actually be reading that content? If not, your LinkedIn content marketing efforts are all likely to be in vain.
Not Taking Advantage of Sponsored Updates
While paid advertising is an excellent option for businesses on LinkedIn, there is also the opportunity to embrace the power of sponsored updates. Sponsored content updates will appear in your audience’s feeds as native pieces of content and is said to drive better results than LinkedIn ads (which are limited to 90 characters of text).
Focusing on Promotion
LinkedIn is no different from any other social media marketing platform in terms of the type of content you post. Instead of posting promotional content, ensure that you add value and create something that people are actually going to want to read and, hopefully, share!
Not Dedicating Enough Time to Your Company Profile
An incomplete profile isn’t going to do your brand any favours when it comes to generating leads. Before doing anything else, make sure that you have included an image of your brand name and logo, all relevant contact details and a clear, concise and creative description of what you have to offer.