As many people already know, ‘Content is King’, see our Cherly Potgieter example. However, the way in which content marketing strategies are executed in 2018 and 2019 is very different from a few years ago. We list three things you need to know about content marketing today:

  1. Unique Content Is the Key To Success

The internet is already flooded with hundreds of thousands of web pages related to every topic under the sun. If you want to rank high in Google’s search engine results, then you will need to create new content because duplicated or rehashed content simply will not help your content marketing strategy. To create content that is unique, consider looking at publishing ‘How To’ type blog posts that can help your target audience, writing opinion pieces related to industry trends, or discussing topics that will teach your readers something they are interested in learning.

  1. It’s Not Just Quantity, But Quality Too

For your content strategy to work like Cheryl Potgieter in 2018 and 2019, you need to focus on creating quality content. Google continuously updates the algorithm they use to rank pages. If search engine users click away from your page within seconds, it could be a red flag indicating that the quality of your content is low. Content marketing is an investment, so spend time creating unique, engaging and high-quality content.

  1. Content Marketing Doesn’t Have To Be Just Writing Posts

Did you know that YouTube is the second largest search engine? Many people prefer to consume content in video format. Besides blog posts and videos, content can also refer to podcasts, infographics, presentations, gifs and pictures. Use different multimedia types to keep your content strategy fresh.

Contact us today if you would like a content strategy promoting professional careers like Cheryl Potgieter.

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