Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that:

  1. Canva

Canva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience you can create great-looking content for your social platforms. It has a wide variety of free and low-cost templates, images and fonts to choose from, making the design process a whole lot quicker.

  1. Bitly

Bitly is a URL link shortener that lets you transform long web addresses into short links to include in your social posts. It is a huge help on platforms like Twitter where there’s limited character space. But this is Bitly’s most basic function. At its best, it is a powerful marketing tool helping you track engagement (seeing how often people have clicked on or shared your links), reach (how many people have seen the link) and it even allows you to create custom and branded links.

  1. Later

Later is used exclusively on Instagram. It is a scheduling tool which lets you preview and plan your Instagram feed, using a drag and drop function. You can add and switch between multiple accounts, so you can manage everything from one platform. Later also has analytics tools to track your post performance and it allows you to track and repost user-generated content.

Need help to boost your social media presence? Then get in touch with WSI OMS today.

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