It’s really easy to blow money on Google pay per click – picking keywords, writing a couple of ads and getting a bunch of visitors who cost you money but have no chance of ever converting on your website. The following three questions will help make sure you don’t buy the wrong clicks and traffic for your website

How many people are looking for this product or service?

Answering this question will help you manage your expectations realistically and avoid you from running into disappointments at a later stage when you discover that the paid search engines are not bringing you as many visitors as you had anticipated. There are a number of keyword research tools that you can use for this purpose; these include wordtracker & SEO Book. Therefore, before you start your PPC campaigns it is essentials that you do a thorough keyword research as it will provide you with an indication of demand for your products and services.

How much will the clicks cost?

It is crucial for you to know how much you will be charged per click. Knowing this information will help you draft a budget for your campaigns. Google Traffic Estimator tool will tell you the estimated traffic and average cost per click for your keywords. It is advisable for you to run through this tool before you launch your campaigns.

Who are my competitors?

To find out who your PPC competitors are, simply type in the keywords that are related to your products and services and take note of the paid ads that appear on the right hand side of the search results and on top of the page. The more advertisers there are, the more you are likely to pay for a click.