It’s normal to need more hands-on management as the business grows, given that you can’t do everything by yourself with a bigger business to manage. Processes that were efficient in the past, like digital marketing, can become very time consuming, which makes self-management unsustainable in workflow management.
At face value, a simple option might be to engage a business administrator allowing you to focus on the more important aspects of the business. The business administrator would be in charge of recruiting, handling work correspondence, social media marketing, PR and staff and affiliate management, among others.
This is all good, but being an extra employee, the financial burden on the business is considerable, especially for smaller businesses with cash flow and profitability snugs. In addition, lots of time must be devoted to the advertising, recruiting and training process before they are proficient enough to handle your business by themselves.
There’s a simpler solution however; thanks to WordPress and its over-active community of developers, you can get plugins to handle most of your repetitive administration tasks, including specialist fields like mobile marketing (often free or at minimal initial cost). By using plugins, you eliminate the costs of having a new person on your staff, and it also allows you to stay in control of your administration – win-win!
There are plenty of examples, but below are three plugins that you can use for general business administration.
WP-CRM is a customer relationship management (CRM) plugin that includes features to store customer details and notes, schedule meetings and reminders as well as manage user capabilities and roles. WP Issues CRM is another alternative.
- Email marketing and management
Email marketing is part of any business’s marketing strategy and with your WordPress CRM; you can use details to speedily design and embed content into newsletters in Mailpoet Newsletters to be transmitted to your customers. This includes integration for recent posts, features to auto-trigger creation and sending of email newsletter. You can also use The Newsletter Plugin for more advanced options including pre-programmed templates and social media integration.
WP-Invoice is another free plugin that seamlessly integrates with WP-CRM and delivers advanced invoicing functionalities include configuration of multiple payment options, invoice creation and client tracking, among others. Smart Invoice Billing Management Plugin should be your choice if you’re looking for an easier-to-use option.
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