1. You can easily open dialogue with – and converse with – your clients
2. You can build and cultivate good relationships with clients
3. You can network with other industry professionals
4. You’ll build trust in a natural and more meaningful way
5. You can share insights, opinions, and experience in a way that benefits your clients – and brings them back for more
6. It helps establish you as an expert in your niche
7. You’ll better brand your business with a social media presence
8. You’ll increase your online visibility
9. It fosters better relationships with people you know and potential clients
10. It provides opportunities for collaboration with other like-minded professionals
11. It can act like a virtual marketing research base – you’ll learn more about your clients and target market
12. You’ll leverage the effectiveness of the web – everyone uses the internet to find information today, and you can be that information source
13. You’ll have direct control over your online reputation – responding to clients questions, complaints, and compliments
14. You’ll be able to directly provide customer service and feedback to your clients – and them to you
15. It can help you generate leads
16. It helps keep you up-to-date on the latest and hottest industry news
17. You’ll be able to keep an eye on what your competitors are doing, allowing for easier competitive analysis
18. You can use social media to attract traffic to your business and your business’ website
19. You can build link popularity (and clicks) by posting links to your online content and business webpages
20. Consumers are already talking – social media allows you to join the conversation and be in the know
21. You can create, maintain, and join groups and communities related to your business and filed of work
22. It opens the door for networking opportunities you might have otherwise missed
23. People (your clients) will know you, have access to you, and in time, trust you – which translates into more sales
24. It puts you in direct contact with people who are ready, willing, and able to hear what you have to say – and very often have money to spend
25. It’s low cost, and low risk to you and your business

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