5 Email Design Trends for Your 2020 Marketing Strategy

Posted by on Apr 9, 2020 in E-mail Marketing | Comments Off on 5 Email Design Trends for Your 2020 Marketing Strategy

5 Email Design Trends for Your 2020 Marketing Strategy

The benefits of using email marketing in your 2020 marketing strategy are that this type of marketing can be highly targeted, customised to reach your intended audience and the performance is fully measurable.  Refresh your 2020 marketing strategy with these 5 email design trends:  1. Adopt AMP AMP in an email allows the recipient to respond to a survey or complete the purchasing checkout process from the email itself, without being redirected to the landing page of a separate website. Users can even fill out forms and subscribe to a service from the email itself.  2. APNG Animations GIFs will always be popular, but in the coming year, animations will go a step further with high-resolution APNG images. APNG animations fill the whole screen with a visual image, allowing no space for distraction. 3. Gamification The use of gamification in emails prompts the recipient to play a game within the email, without leaving the inbox at all. The reward for completing the game would then be incentives such as discounts or something for free.  4. Minify Email Design The trend to minify email design has the value of highlighting the purpose of the email, instead of overwhelming the reader with unnecessary clutter. Minifying consists of ample white space with illustrations that present a monochromatic effect.  5. Typography Nothing makes a reader exit an email faster than the first perception of ‘another boring email’. Industry development means more readers can now view web fonts in their email, giving scope for the use of different fonts. One can even send emails with no imagery and only bold typography.   Email marketing is one of the lower-cost marketing solutions. WSI OMS in South Africa can help you build interactive relationships with existing and prospective customers. Contact us to find out how email marketing can maximise your customer retention...

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WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

Posted by on Apr 8, 2020 in Website Design, Website Development | Comments Off on WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

The latest WSI website design project has gone live! We are extremely proud to have been granted the opportunity to create a stunning and functional website for leading personal injury lawyers, Sokoloff and Weinstein. This reputable law firm has been operating since 1993 in both Royal Palm Beach and Vero Beach, Florida, USA. About the personal injury lawyers WSI felt honoured to be able to partner up with such formidable personal injury lawyers. These attorneys boast impressive educational backgrounds and several areas of specialisation when it comes to personal injury law in the USA. The team is comprised of Elliot J. Sokoloff, Esquire and Seth T. Weinstein. The form focuses on Workers’ Compensation personal injury claims, as well as wrongful death lawsuits, with many years of experience in Worker Compensation Case Law.  Personal injury example cases The personal injury lawyer examples cases page has been designed to provide potential clients with insight into the various cases that the firm has handled successfully in the past. Some of these cases include: Tractor / trailer car accident  Three car collision Trip and fall accident  Personal injury articles The website has also been populated with a broad array of personal injury articles and resources created to provide individuals with answers and information relating to common questions and concerns.  For example, potential clients may access resources and articles discussing topics such as: Personal Injury-Automobile Collision Crossover with Worker’s Comp Threshold Injury Buyers and Sellers Interests Real Estate Closing  Interested parties are urged to contact Sokoloff and Weinstein directly for more details regarding the type of cases...

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4 Ways to Earn More Backlinks in 2020 and Boost SEO

Posted by on Apr 8, 2020 in SEO | Comments Off on 4 Ways to Earn More Backlinks in 2020 and Boost SEO

4 Ways to Earn More Backlinks in 2020 and Boost SEO

SEO (search engine optimisation) is a key part of any digital marketing campaign to guarantee potential clients find you and your website on the internet. To get more traffic to your website, you must boost your search engine rankings. One way to do this is by gaining backlinks for credible industry websites. Earning backlinks can be challenging, and requires networking, content marketing and utilising the right tools. Here are four ways to get more hyperlinks pointing to your website and boost your SEO in 2020. 1. Create Link Round-Up Posts Everyone wants expert tips and opinions on succeeding in our career or business.  Publishing expert content round-up posts on your website not only provides useful information, but experts you mention will often re-share or even link back to the post from their sites.  2. Connect With Clients Connect with clients who have a digital presence and well-established website. Then get your guest post published on their website. This is a win for everyone as they get free quality content and you get backlinks from their website.  3. Connect With Experts on Facebook Groups Join the Facebook groups in your industry to connect with bloggers or marketers. Add value to the group by sharing relevant industry trends and insight. If you share your content, it must be highly relevant to the audience of the Facebook group. 4. Post Case Studies and Industry Statistics Content creators often link to research-backed case studies and statistics. Case studies create more visibility within a specific section of an industry, and you will have a better chance of others linking back to it if your blog post is filled with original, data-driven insights that include case studies.  WSI OMS offers link building services within the search engine optimisation service. For more information on SEO, contact us...

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Sales Executives Use LinkedIn for Lead Generation

Posted by on Apr 7, 2020 in LinkedIn, Social Media Marketing | Comments Off on Sales Executives Use LinkedIn for Lead Generation

Sales Executives Use LinkedIn for Lead Generation

Generating leads through LinkedIn is one way sales executives can use social media to increase sales, earn more commission and make the sales process more efficient. According to LinkedIn, eighty-nine percent of Business to Business (B2B) marketers use LinkedIn for lead generation, and it generates twice as many leads as the next most popular social channel.  LinkedIn has more than 660 million professionals on their platform, and these members are an engaging, captive audience.  LinkedIn Lead Gen Forms are designed for maximum convenience to both users and marketers, and when presented to a LinkedIn member, their profile data is already pre-populated. Less time is spent filling out the form, resulting in higher conversion rates. With LinkedIn Lead Gen Forms, you can: Generate high-quality leads at scale Prove the return of investment (ROI) of your lead generation campaigns Access and manage your leads easily. LinkedIn Lead Gen Forms is a tool that can help you drive demand for your product or service, with the following options:  Download – share an eBook to position yourself as a thought leader or to share more about your product. Sign Up – sign up a member for any product or service such as software demonstrations or to test-drive a car. Register – allow members to register for an upcoming webinar or event. Gather Interest – share details of programmes such as your educational establishment’s online certification to identify interested members. Before setting up your LinkedIn Lead Gen Forms, consider the following: Establish your target audience Identify what is a lead to your business Develop your offer Set up a plan to manage your leads Confirm who will follow up with leads Decide on your plan to evaluate success. Social media is one of the best ways to reach the people and companies you want to do business with. WSI OMS can assist you with creating company profiles on social media platforms such as LinkedIn, Facebook and Twitter. We also offer digital marketing seminars designed specifically for your company’s needs. Contact WSI OMS today for social media solutions for Sales...

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Getting ahead during COVID-19

Posted by on Apr 6, 2020 in Digital Media Marketing, Training | Comments Off on Getting ahead during COVID-19

Getting ahead during COVID-19

On Wednesday, 8 April, I’ll be hosting a webinar on using competitive research to find out how your competitor’s marketing activities have changed and how you can get ahead. This forms part of the WSI Ahead of the Curve series, which shares practical digital marketing tips and best practices to help you combat the impact of COVID-19 on your business. Doing an updated competitive analysis is important during the COVID-19 crisis. During the webinar, you will learn how to use competitor research to find out how competitors in your industry have changed their marketing activities and how you can adjust your digital strategies to gain a competitive edge. You will also learn how you can use your competitors’ marketing strengths and weaknesses to your advantage and how to prioritise your efforts when implementing your research and insights. Register for the webinar here:...

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5 Tips for Improving Your Link Building ROI

Posted by on Apr 6, 2020 in Link-building, SEO | Comments Off on 5 Tips for Improving Your Link Building ROI

5 Tips for Improving Your Link Building ROI

Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.  Keep an Eye out for Broken Links  Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.  Use Competitors’ Links to Your Advantage  Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.  Get Important Sites Involved in Your Link Building Strategy Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.  Create Guest Posts  There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).  Turn Mentions Into Backlinks  Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.  Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us...

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Shutterstock 2020 Colour Trends Boost Website Design

Posted by on Apr 2, 2020 in Website Design | Comments Off on Shutterstock 2020 Colour Trends Boost Website Design

Shutterstock 2020 Colour Trends Boost Website Design

Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.  Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below. Lush Lava A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace.  In Asian countries, it represents happiness, love and good health.  Aqua Menthe A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters. Phantom Blue A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.  WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website...

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Tools to Help You Monitor Your SEO Services

Posted by on Mar 26, 2020 in SEO | Comments Off on Tools to Help You Monitor Your SEO Services

Tools to Help You Monitor Your SEO Services

Don’t be fooled into thinking that you can play fast and loose with SEO services. You need to monitor your performance if you really want to get a grasp on what is working and what is a waste of time and money. There are a variety of tools that can help you to optimise the process, and the good news is that many of these tools are free and easy to use. Here are three of our favourite tools that are also available to you and your organization, as well as the reasons why you should be using them to your advantage.   1. Track Backlinks With Open Site Explorer This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.  2. Keep an Eye on Your Bounce Rate With Crazy Egg  Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. Crazy Egg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.  3. Identify Poor Performance With Screaming Frog  When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.  Feeling out of sorts when it comes to SEO? Contact WSI OMS today for SEO services that deliver measurable and understandable results for your website...

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Simplify Your Engagement With Marketing Automation

Posted by on Mar 24, 2020 in E-mail Marketing | Comments Off on Simplify Your Engagement With Marketing Automation

Simplify Your Engagement With Marketing Automation

 Client engagement is an important aspect of digital marketing. However, there is just not enough time to interact personally with every customer. So, to be not only effective in your client-engagement strategy, but also cost-effective, marketing automation would seem to be the logical answer. However, a couple of common reservations are that marketing automation is impersonal and takes away from your personal interactions with clients. Yet, if done right, marketing automation can include all the touch points and interactions that allow people to know you, trust you and ultimately build your brand.  In other words, if you want to boost your bottom line, then you need to invest in marketing. You can’t sit back and hope that people will magically find your business. Fortunately, marketing automation makes it easy to engage with clients in a meaningful way without losing precious time needed elsewhere in the business. Here are some easy ways to incorporate marketing automation into your engagement strategy. Personalised Emails Can Nurture Valuable Relationships  You can set up your email marketing to blast out quick and simple emails, or you can create a complex set of emails that need to be delivered to recipients in a specific sequence based on pre-defined triggers and behaviours. The better you get with email marketing, the more personalisation you can add to them. Consider the impact of sending personalised promotions or following up with customers who have abandoned their shopping carts. It can work wonders for your business. Go Mobile  You can create a consistent experience with your brand through mobile apps and mobile marketing. Everything from push notifications to delivering the right message at the right time can be used to create a seamless experience with your business. Schedule Content and Make it Shareable You can automate all of the following: Schedule posts in advance,  Create polls and other content that people like to engage with, and  Include share buttons on all your website content to allow your website visitors to share their content with friends effortlessly. Need professional help? Contact WSI OMS for assistance on marketing...

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Social Media Marketing: LinkedIn Sponsored Content

Posted by on Mar 23, 2020 in LinkedIn, Social Media Marketing | Comments Off on Social Media Marketing: LinkedIn Sponsored Content

Social Media Marketing: LinkedIn Sponsored Content

Sponsored content on LinkedIn is a sure-fire way of getting your social media marketing aimed at the correct audience. Use this guide to help you create LinkedIn sponsored content.  Get Picky With Your Promoted Content The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.  The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager. Work the LinkedIn Campaign Manager Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner. You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”. Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads. If you’re looking for ways to improve your social media marketing strategy and online reputation management, contact WSI OMS today for a...

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