Most businesses these days, especially larger corporations, put a lot of effort into maintaining and expanding their online presence on social media. Up to now the focus has been mainly on popular platforms like Twitter, Facebook and MySpace, but a relatively unexplored digital marketing option is to create a YouTube channel for your business. If you are not the owner of a huge corporation and don’t have thousands to spend on hiring someone to do this for you, don’t panic: It’s a lot simpler than you might think. Just Google it and you’ll find lots of computer types willing to guide you through the process.

There are, however, a few tricks of the trade to increase this kind of social media marketing’s effectiveness and hit rate. Here they are.

  1. First things first. To start off, you’ll have to create a Google account. If you already have a personal one, rather create another for your business. It not only looks more professional but it will make things a lot simpler for your customers to get to your business’s videos.
  2. Do your homework. As with all types of social media marketing, first look around. There’s a lot you can learn from what others do right as well as what they do wrong.
  3. Keep it personal. When you set up your businesses YouTube channel, there’s a whole host of ways in which you can customise it. Things like uploading your company logo as your channel icon or setting a banner for the home page makes your business’s site instantly unique and recognisable; even to people who got there by some roundabout way. Other fantastic options to take advantage of are adding a description of your company as well as connecting your personalised channel with Google+ which makes cross-platform sharing possible.

Just follow these few rules and you’ll be enjoying the benefits of this new fun social media platform in no time. Or hire the professionals at WSI and get the most out of your YouTube channel!