Most businesses these days, especially larger corporations, put a lot of effort into maintaining and expanding their online presence on social media. Up to now the focus has been mainly on popular platforms like Twitter, Facebook and MySpace, but a relatively unexplored digital marketing option is to create a YouTube channel for your business. If you are not the owner of a huge corporation and don’t have thousands to spend on hiring someone to do this for you, don’t panic: It’s a lot simpler than you might think. Just Google it and you’ll find lots of computer types willing to guide you through the process.
There are, however, a few tricks of the trade to increase this kind of social media marketing’s effectiveness and hit rate. Here they are.
- First things first. To start off, you’ll have to create a Google account. If you already have a personal one, rather create another for your business. It not only looks more professional but it will make things a lot simpler for your customers to get to your business’s videos.
- Do your homework. As with all types of social media marketing, first look around. There’s a lot you can learn from what others do right as well as what they do wrong.
- Keep it personal. When you set up your businesses YouTube channel, there’s a whole host of ways in which you can customise it. Things like uploading your company logo as your channel icon or setting a banner for the home page makes your business’s site instantly unique and recognisable; even to people who got there by some roundabout way. Other fantastic options to take advantage of are adding a description of your company as well as connecting your personalised channel with Google+ which makes cross-platform sharing possible.