First impressions make lasting impressions. Your website is most probably the first point of entry that many potential clients will have to your business and you should ensure you leave them with a lasting impression.

Your website should be distinctive, original and powerful enough so that you are set apart from your competition. Logo design may not be the core focus of the website, but an inferior logo design on your home page could make your web design look sloppy. We visualise, think and remember in pictures; therefore your logo should be of paramount importance – make sure it’s memorable.

First and foremost, ask yourself this question

What exactly is it that your audience desires? Their needs and wants should be the deciding factor when creating a website that would excite and appeal to them.  Remember your website isn’t a trophy for your organisation, it’s a tool that prospective clients can use to find out more about what you have to offer, so change the ‘I’ to ‘them’. A poorly designed or dull logo can put a dampener on your image, leaving the impression that you are unprofessional, backward and boring resulting in disinterest from potential business clients.

Logo’s play an all-important role when designing your renovating an existing website! A ‘hit you in the eye’, ‘smack you in the stomach’, type of logo is essential. You need to put  the’ wow ‘factor back in your logo and also in your site ,so that you will have your audience simply bug eyed and interested in what it is that you have to offer.

If your site is not up to scratch, and leaves a lot to be desired, then you are going to have the opposite effect, and make your company look unprofessional. Spend a little, and in the long run, gain a lot.