Your online persona is your complete online presence. Your online persona is more than your website or your blog.  It is also more than your Facebook profile and your Twitter account. Your online persona is the sum total of what everyone says about you on the web.  Your persona is what people will find when they Google your name.  It is your digital reputation.

Are you out of business cards?  Just “Google” me.  This works for businesses and people.  Future clients will not only search for your name or read your blog to see what you write, they want to know how you think as well.  These people will also look at how you represent yourself online via social media channels to see how you respond to comments or disagreements.

It is vital that you manage and optimize your online persona and always behave professional online.  The web is an open field and you can find information on almost anyone. What you do and say online stays online. Find a couple of tips below what you can do to increase your online persona.

Use common names

If you have a common name you can add your initial as well.  Peter Winston can become Peter J. Winstone and now you can be easier found.  This is also a good technique if you want to separate your personal persona from your professional one.

Alerts

If you would like to track what others are saying about you, why not use Google Alerts.  Google alerts are easy to set up and manage.  Each time your name is found on Google, you will be emailed on the results.

Image

If you are after a key job, carefully craft your image.  Your image is made up of what others say about you, what you say and even the design you choose for your blog or website. Your image also includes your Twitter tweets and your political views.  It is a natural outcome of personal branding and it does affect how employers make their hiring decision.

Optimizing your online persona used together with Social Media Marketing can definitely increase your visibility online. Leave a comment below if you require more information regarding the importance of your online persona.