Although there are significant differences between copywriting strategies and social media strategies, there are a few ways to help integrate them with one another – increasing both strategies in terms of engagement potential.
While content copywriting is more formal, informative and detailed, social media writing is more conversational and invites responses more openly. Here’s what you should do if you want to unite the strengths of each strategy:
- Use both to generate engagement.
Too often, we rely only on content for ideas to start conversations and promote brands, but social media itself is a strong idea generator. Always look at what discussions you have started and see where they go. If people are talking about something, it means it’s a topic that has high engagement qualities, and you can then write plenty of content about it to satisfy that need. You can also search for trending topics on social media platforms that could serve as inspiration for your content.
- Link back to your content.
While you are sharing your content on social media, it’s important to enrich the conversations that your content is generating with further links. If, for example, you have shared a blog that people are talking about, you can answer questions and share further relevant content. Videos, pictures and webinars can also be shared this way. By doing this, you are giving your fans feedback and fostering further engagement with your brand. It also gives you the ability to offer more complete information than can be shared on social media platforms.
- Use your copywriters.
Social media platforms are just as important as traditional content marketing platforms when it comes to quality writing. By using your copywriters to generate social media content you know that the information that your brand is putting out there is based on solid, quality writing from people who know how to carry and encourage conversations.
With these tips you can help connect your content strategy with your social media strategy to the benefit of both. For more advice on professional copywriting or copywriting services, contact WSI today.